Skullcandy, developer of core audio products debuts in India with a wide range of stylish, affordable and innovative range of music accessories that can be easily integrated as a style statement. In the five years since its inception Rick Alden the founder and CEO of Skullcandy and the Skullcandy team have yanked headphones from the Stone Age and built a lifestyle-brand for the here-and-now. In India the company debuts with the most successful range of headphones Low Rider. Incidentally, the Low Rider series was also worn by Ranbir Kapoor in his latest blockbuster Wake Up Sid.
Sharing his vision for Skullcandy, Rick Alden, founder and CEO Skullcandy states “Conservative guys buy core products, but core guys will never buy conservative. In other words, we've got to be edgy and keep our consumer happy. The recipe for Skullcandy's success can be directly attributed to the company’s focus on creating lifestyle driven and category changing audio products and staying true to the needs of its core customers, while also creating a strong product demand in the mainstream market.
Amlan Bhattacharya, CEO Skullcandy India says 'Headphones were boring, monochromatic and music shrinkers till Skullcandy happened. In the six years since its inception, Skullcandy has been known as a lifestyle brand. This has been a unique venture since day one as we have built the brand on our ability to provide customers with unique products that fit as a lifestyle statement. I am confident that Skullcandy’s range of trendy music accessories will be soon become the next style statement in India”
Looking to offer the best of music, the Low Rider range offers a 40mm neodymium magnetic speakers with a frequency range of 18- 20 KHZ. These headphones have been designed to match the wardrobe and the mood of the user as it is available in a more than a dozen colours
The high quality headphones from Skullcandy range are affordably price at Rs 1800/- and will be available across all multi brand retail outlets like Gizmos, Mercury, Rhythem corner etc.
Skullcandy’s brand recognition and company strategy continues to yield tremendous results, as the brand is currently experiencing its fourth year-over-year growth of more than 300 percent. This impressive achievement places Skullcandy as the number one company in consumer products on the Inc. 5000 list. In just five years, Skullcandy has introduced a line of more than 100 skews of headphones as well as other audio products, such as backpacks with built-in speakers and iPod accessories.
For further information, please contact:
PR Pundit
Madurima Chakraborty
Mobile: 98718 30883
Email: madhurima.c@prpundit.com
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