L'Oreal Paris, Europe's No. 1 hair care brand, now comes to India

Company Brief

Bangalore, February 17, 2010

The 1st Total Repair for damaged hair with Ceramide cement that fights five hair problem- Hair fall, dryness, roughness, Dullness and Splits Ends. This technology replicates the hair's natural cement. It helps repair and strengthen the hair's fibre and smoothen its surface.

Damaged hair loses its cement that keeps it strong and healthy. L'Oreal laboratories have developed a repairing formula with Ceramide Cement that works similarly to natural ceramide that fills the cracks, seal the scales and the hair is repaired.

Fills in the cracks: Penetrate into hair and fills in the cracks for strengthened more resilient hair. Hair fibre is replenished, intensely repaired from roots to tip. Split ends prevented.

Seals the scales: Locks moisture inside of hair to ensure the ultra smooth touch with ultra shiny hair surface, and a long lasting protection.

Proven results:

Day after day, it fights the 5 signs of damaged hair to become: Strong, Shiny, Smooth, Silky, Repaired tips.

Total Repair 5 range includes:

* Total Repair 5 Repairing shampoo Price Rs. 130 for 200ml and Rs. 72 for 100ml shampoo

* Total Repair 5 Repairing Conditioner. Price Rs.150 for 180g and Rs. 80 for 90g conditioner

* Total Repair 5 Repairing Masque. (Rs. 325 for 200ml)

Try the Total repair 5 total repairing masque for 2 min intensive treatment.

The other categories in L'Oreal Paris hair care range that you are already familiar with are:

Nutri Gloss - Pearl Protein technology offers dual action that gives the hair fibre balanced nourishment and acts as a shine concentrate on your hair. Smoother the surface of your hair captures and reflects light better. Mirror shine and cashmere touch.

Smooth Intense: The L'Oreal laboratories have succeeded in combining Argan oil and silk protein which gives deep nourishment and 48 hours protection. Your hair is intensely smooth, controlled and manageable. Use the Smooth Intense instant smoothing leave in serum for ultra smooth manageable result.

Colour Protect: This formula with UV filter works on 2 levels that nourishes hair and transforms the surface of the hair. It protects the hair fibre from external aggressions and accentuates your colour's radiance and the colour is visibly prolonged.

The above variants are available at all leading stores at Rs. 130 for 200ml shampoo and Rs.150 for 180g. Rs. 72 for 100ml shampoo and Rs. 80 for 90g conditioner. Total Repair 5 masque available at Rs. 325 for 200ml and Smooth Intense serum at Rs. 240 for 100ml.

Available at all L'Oreal Paris counters across India. Total Repair 5 is also available in departmental stores.

For further information, please contact:

ActiMedia Private Limited

Shwetha B.N.

Tel: +91 80 25200103

Email: prajith@actimediaindia.com