Pond's announces its all new ‘Pond's Beauty Council'

Company Brief

New Delhi, April 26, 2010

Pond's, a brand synonymous with skincare the world over, announced it's very own ‘Pond's Beauty Council', comprising of a new set of women achievers to represent the manifestations of change in skincare. Famous Bollywood celebrity and successful jewellery designer Neelam Kothari, renowned Bollywood designer Rina Dhaka and well known cosmetic physician Dr. Rashmi Shetty comprise the new and empowered Pond's Beauty Council. Combining expertise with experience through this renewed Pond's Beauty Council, Pond's promises to usher in a new era of change for Indian women across the country.

With the launch of the new Pond's Beauty Council, Ponds has further reinstated its leadership in the skincare category. Pond's has always believed that beauty begins with skin care but through this Beauty Council, hopes to extend its expertise to offer its consumers overall beauty solutions for looking and feeling their beautiful best!

Pond's is also a brand synonymous with ‘Love and Romance' and strongly believes that there is a sacred link between beauty and the life-affirming quest for romance. It will now be a joint endeavor for Pond's, along with its Beauty Council members to give women radiant skin and expert beauty advice to reignite the romance in their lives.

Well known cosmetic physician Dr. Rashmi Shetty and ace Bollywood fashion designer Rina Dhaka have been part of the Pond's Beauty Council for the past two years, while actor and jewellery designer Neelam Kothari is a new addition to the Council. Dr. Rashmi Shetty is a well known cosmetic physician to the stars and comes with a strong academic background in the field of medicine and Cosmetology. Rina Dhaka on the other hand made a splash in the fashion world in India in the late 1980's. Not only that, Rina is one of the few Indian designers to have made her mark in the West. Neelam has excelled at whatever she has put her hands into, from acting in Bollywood to being a bubbly and vivacious VJ on television and currently a very successful jewellery designer with her own jewellery store.

On the occasion of being inducted into the Pond's Beauty Council, an extremely pleased Neelam Kothari commented, "I am very grateful to Pond's for giving me this prestigious opportunity to be a part of its Beauty Council. I think it's a great initiative undertaken by Pond's to address the various beauty needs of its women consumers. After all, it is not only great looking skin but also a highly esthetic sense of dressing and the right kind of accessories that complete a woman's beauty. Pond's offers its consumers a variety of products catering to different age groups and also provides the right beauty regime to achieve best results. I have been an avid Pond's consumer since many years and it really impresses me to know the R&D which goes behind each and every product before it hits the market."

Dr. Rashmi Shetty remarked, "Being a cosmetic physician and understanding women's skincare needs myself, I have high regard for a brand like Pond's, which has been listening to women's beauty concerns and uncovering skincare solutions for over 150 years. The in-depth research that the Pond's global network of world-class scientists invest in for the betterment of women the world over, is reason enough for me to be proud of my association with the brand and I only hope that it grows stronger in the years to come. Having great looking skin is the first step towards real beauty and it's very important for a woman to use the right products catering to her skin type and to follow a regular skincare regime. With today's fast paced life, it's important that women do not ignore their skin needs and moreover use the right kind of products from a reputed research back company like Pond's."

Rina Dhaka added, "Pond's and I decided to continue our association, as we have common synergies in the way we approach beauty – Pond's through skin and I through my designs - because both Pond's and myself try to make women feel beautiful and confident. Our joint synergies will hopefully provide many more beauty options for women the world over."

Speaking on the occasion, General Manager, Skincare- Hindustan Unilever, Mr. Govind Rajan remarked, "The Pond's Beauty Council is a concept that has been received very well by our consumers and I am pleased to welcome Neelam Kothari as a new member on board. Our Beauty Council represents a set of women achievers who have reached the pinnacle of success in their respective fields. Pond's takes great pride in holding its reputation as a global face expert and through the Beauty Council, hopes to extend its offering to provide its consumers only with the best. They will act as role models and represent the hopes and aspirations of women across the country. Pond's has touched the lives of millions of Indian women and with our newly launched Beauty Council; we hope to touch a few more."

For further information, please contact:

Pond's

Rosanne Rodricks

Mobile: 9820115421

Email: rrodricks@ipanhillandknowlton.com