Pizza Hut becomes the largest restaurant brand in India on Facebook

Company Brief

New Delhi, September 29, 2010

Pizza Hut Celebrations - the official page on Face book for Pizza Hut in India has now crossed over 1,40,000 fans - an achievement that highlights the brand's strong foothold in the social media space. Pizza Hut is engaging and interacting with its fans on the social networking site and this has seen a rapid increase in the fan base. The Pizza Hut Celebrations page is now the most popular restaurant brand page on Facebook in India.

The growing popularity of Pizza Hut on Facebook further reinforces the strong connect the brand shares with its customers. The constant posts and comments by the consumers on the page are a testimony to the brand's engagement and relationship with the fans.

The official fan page is a complete virtual space for fans to interact with Pizza Hut and share feedback. The page also keeps them updated on all latest offerings, contests and information from the brand. The highlight of the page is that it is extremely informative and interactive. The page has over 1.4 lakh fans, which is more than any restaurant brand in the country. This milestone is an indicative of the strong brand establishment and popularity amongst its consumers.

Speaking about the exemplary achievement, Anup Jain, Director- Marketing, Yum! Restaurants India subcontinent- Pizza Hut said, "The social media space today has become an extremely important medium for any brand. Having a good presence on social networking sites is important to reach out to the consumers. As a brand, we are very excited with this achievement as we are the only restaurant brand in the country that has reached this benchmark on Facebook. We believe in engaging with our fans rather than just being present there- we have regular posts and interesting contests for our consumers and encourage a healthy interaction with the members. We have always tried to keep the fan page interactive and informative for our consumers and the number of over 1, 40,000 fans means that we are on the right path. We hope to increase this number even higher and are confident that our fans will join us in our journey to the next milestone- that of becoming the most popular and talked about brand on Facebook in India."

For further information, please contact:

Genesis Burson-Marsteller

Saurav Bhanot

Mobile: +919873401651

Email: saurav.bhanot@bm.com