Mattel launches Batman toys and accessories

Company release, June 24, 2005

New Delhi

In an era and place where criminals meet their match and justice is served; there lives only one self-made superhero 'Batman'. The much-awaited action adventure movie of this caped crusader - Batman Begins(tm) from Warner Bros. has finally hit the theatres nationwide. Mattel, the master toy licensee, has created history of sorts by launching a complete movie-inspired line of action figures, vehicles and games. This is one of the rare occasions where a product range based on the characters of the movie has been simultaneously launched with the film premier.

"Batman has been imbedded in the psyche of boys for generations. He is the original self-made superhero, and it is that essential humanity kids can relate to. The movie Batman Begins is bound to spark off a huge craze for Batman toys and accessories like the Batmobile. The linkage between entertainment properties and toys are increasingly becoming stronger and Mattel's objective is to stay ahead of the race by launching an array of products which are faithful representatives of all aspects of the property", said Sanjay Luthra, Managing Director, Mattel Toys (I) Pvt. Ltd.

This latest launch from toy market leader Mattel simply marks another step the company has taken in establishing a stronghold in bringing the world of fantasy and role-play alive for kids across the world and in India. By successfully bridging the gap between imagination and reality through Dolls, Action Figures and Playsets based on on-screen properties, Mattel has enabled boys and girls across the country to actually 'become' their entertainment idols and live out their larger-than-life stories in their own world. Classic instances of these include the Barbie movies, He-Man and the Masters of the Universe and Justice League. And now the latest addition to this awesome list is the Dark Knight(tm) himself!

The Batman Begins range of toys and accessories is any action-loving kid's or for that matter a collector's dream come true. Right from a five-inch tall Batman Basic Figure assortment to a towering 30 inch 'My Size' Batman figure, to the ultimate hi-tech Bat Mobile that combines speed, stealth and power; the range is all about recreating and reliving the adventures of Gotham city.

"From Action Figures to Vehicles and board games this collection is bound to recreate all the excitement thus adding a lot more meaning and depth to the story line.", concludes Mr. Luthra.

The Batman Begins range from Mattel Toys will be available across all leading shopping malls, toys and departmental stores across the country. The pricing point of the range starts from Rs. 299/- for a Batman Action Figure and goes up to Rs. 1299/- for the Bat Mobile and Rs. 1799/- for the ultimate 'My Size' Batman figure.

For further information, please contact

Piyali Dasgupta,

Perfect Relations,

011 24314440, 9810408481