Second edition of BSA Hercules India Cyclothon announced

Company Brief

Mumbai, April 7, 2011

Sport18, the sports marketing division of Network18 group and BSA Hercules joined hands to announce the second edition of ‘BSA Hercules India Cyclothon' that will take place in Mumbai on April 24, 2011. Having witnessed participation from over 6,000 enthusiastic cyclists last year for the event, this mega cycling event reinforces a cycling momentum in the city alongwith an environment-consciousness parameters. The much-awaited cycling track, at the Bandra Kurla Complex, will also be inaugurated by MMRDA on the day of the event. Young Bollywood star, Imran Khan will support this event and participate towards a cause of animal welfare. The Asian Heart Institute Charitable Trust will also be supporting the event to raise monies for heart ailments.

Present for the official launch of ‘BSA Hercules India Cyclothon - Mumbai 2011 were Viren Rasquinha, COO Olympic Gold Quest and ex-India Hockey Captain, Mr. Rajesh Mani, GM Marketing, TI Cycles of India and Mr. Satish Menon, CEO Sport18. The BSA Hercules India Cyclothon is taking place under the aegis of the Cycling Federation of India and is supported by MMRDA.

Speaking on the occasion, Mr. Rajesh Mani, GM Marketing, TI Cycles of India commented, "Having received over 6,000 enthusiastic participants last year, we are proud to announce the second edition of the BSA Hercules India Cyclothon in Mumbai and look forward to an overwhelming participation from Mumbaikars. It is indeed a matter of pride to be associated with such a mega event that supports and works towards a cause of a greener and cleaner tomorrow."

Viren Rasquinha, COO, Olympic Gold Quest and ex-India Hockey Captain said, "Events of this scale serve as a wonderful platform for sportspersons to display their skill. By involving the city at large, it also leaves a footprint in the mind space of the masses. I wish the organizers the best of luck and urge Mumbaikars to come out in large numbers and participate in the BSA Hercules India Cyclothon.'

‘BSA Hercules India Cylothon' - Mumbai 2011, will have participants from all walks of life, including amateur cyclists, cycling enthusiasts, working professionals, housewives and school children. The registrations for the event have already commenced and interested participants can register at www.bsaindiacyclothon.com. A dedicated helpline has also been instituted for participants on 9221738012 (10 a.m. to 7 p.m.) The organizers have also partnered with animal welfare NGO's to promote the cause and a dedicated helpline 9619004646 has also been instituted for those interested in riding with Imran Khan for charity.

Several partners have come on-board as partners to amplify the buzz around the event namely electronic goods major LG who will be sponsoring the popular Green Ride, Insurance Partner HDFC Life, Kingfisher Blue Adventure Holidays, Official Sports Partner Lotto, Medical Partner Asian Heart Institute, Hospitality Partner Trident Bandra Kurla, Media Partners CNBC-TV18, Red FM, Café Partner Café Coffee Day, Fitness Partner Golds Gym and Ticketing Partner BookMyShow.

Satish Menon, CEO of Sport18 said, "Announcing the second year, of BSA Hercules India Cyclothon, in the energetic city of Mumbai we would like to thank all our partners who have agreed to support us towards our goal of a greener future. I would like to urge the city of Mumbai come together and show their participation and make April 24, 2011 a memorable day in our lives."

MMRDA Official Iftekhar Ansari, speaking at on the occasion said, "It is indeed a very proud moment to be inaugurating Mumbai's first cycling track on the occasion of an event of such a magnitude. The cycle track is a part of the MMRDA's initiative to encourage green projects in the area. We hope that this cycling track will be used by the masses. BSA Hercules India Cyclothon's Mumbai edition, an initiative by Sport18 nurtures the sport and grows the love for cycling in India."

BSA Hercules India Cyclothon - India's largest celebration of cycling has left memorable footprints in Delhi, Mumbai and Bangalore since it's inception in 2009. The initiative nurtures the sport and promotes the love for cycling in India. The last edition of India Cyclothon-Mumbai was held on 21st February 2010.

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LinOpinion - The Lowe Lintas Public Relations Division

Kinjal Naker

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Email: kinjal.naker@loweandpartners.com