Woodland launches the all new revolutionary 'Biodegradable Footwear'

Company Brief

New Delhi, June 14, 2011

Woodland, a brand known for its eco friendly initiatives further strengthens its association with the environment by launching a new range of biodegradable footwear. This launch is in association with the company’s CSR initiative Proplanet, a wing dedicated to making our mother Earth a better place to live in. The new range is one of the most exciting environmental innovations to be witnessed by the footwear industry.

The global apparel and footwear brand offers biodegradable shoes and sandals that are sturdy, durable and aesthetically designed. Woodland has pioneered a new way of looking at shoes that contribute in sustaining the environment. As there is no major processing involved, the materials used are free of any harmful substances. The outer sole and heel is made of crepe rubber (natural raw rubber) and the upper is made of vegetable tanned leather, which has also been utilized in the lining of the shoe. Cellulose has been used to make the insole, the toe puffs and the counters. The insock / footbed is made of latex foam and duly covered by vegetable tanned leather. Water based rubber adhesive has been used for fabrication and the upper has been stitched to the insole and the sole. The thread and the laces are made of cotton.

Speaking on the occasion Mr. Harkirat Singh, Managing Director, Woodland said: “The new range of biodegradable footwear is another step towards strengthening the brands association with the environment. This new range is the result of significant research and development. We are very proud of this line, and I hope that environmental conscious customers will be thrilled with our new offerings.”

The Footwear Design & Development Institute, Ministry of Commerce and Industry, Govt. of India has certified the shoes as biodegradable and eco-friendly.

The new range is available at select Woodland stores and is priced at Rs.3000/- onwards.

For further information, please contact:

The Communication Council

Nupur Kar

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