Blenders Pride Fashion Tour 2011

Company Brief

New Delhi, July 22, 2011

Moving Seagram’s Blenders Pride’s association with ‘Style’ a notch further, Pernod Ricard India has appointed Bollywood Diva and fashion icon Priyanka Chopra as the Brand Ambassador BLENDER’s PRIDE FASHION TOUR 2011.

Priyanka Chopra features in a multimedia campaign for BPFT shot stylishly in black & white by ace lens man Bharat Sikka. She will also scorch the ramp during the current edition. With an amplified media campaign, the Blenders Pride Fashion Tour is confident of setting the pace in the Indian fashion calendar once again.

On the association of Blenders Pride Fashion Tour with Priyanka Chopra, Bikram Basu, VP-Marketing, Pernod Ricard India said, “Priyanka is vivacious, confident, and brings an innate individual style. She is credible in the fashion space having been on ramp in her earlier days. Blenders Pride and Priyanka stand for the confident stylish and substantive Indian persona today.”

He further added “Blenders Pride Fashion Tour, in its 7th edition, is a benchmark in the Indian fashion calendar. It extends across 6 cities and talks to consumers on style, design and skill; showcasing the finest in their profession.”

Miss Priyanka Chopra, Actress and Brand Ambassador of Blenders Pride Fashion Tour said, “Fashion is today a very intrinsic part of our everyday lives. In that spirit, I am very excited to be a part of the Blenders Pride Fashion Tour, which celebrates the grandeur of fashion and style and more importantly gives me an opportunity to promote creative freedom in fashion”.

The designers of Blenders Pride Fashion Tour’s 7th edition include Anand Kabra, Asmita Marwa, Gavin Miguel, Mandira Wirk, Neeta Lulla, Raakesh Agarvwal, Ramona Narang, Rina Dhaka, Rocky S, Rohit Gandhi & Rahul Khanna, Reynu Taandon, Vikram Phadnis and Wendell Rodricks.

For further information, please contact:

Clea Public Relations

Arun Mittal

Mobile: +919654521511

Email: arun@cleapublicrelations.com