NEXT Retail launches a unique shopping experience store at Korum Mall, Thane

Company Brief

Mumbai, August 9, 2011

NEXT Retail India Limited - the country’s largest electronics chain- recently launched its new format store at Korum Mall in Thane.

Built over an area of 7,500 square feet, the NEXT Retail store presents a unique shopping experience for city shoppers in Thane, Mulund and Navi Mumbai. There are more than 3000 products from 50 national and international brands that are available for customers to choose from. This large format store stocks an entire range of high end products like 3D LED, LCD, Plasma TVs, laptops, desktops, mobiles, accessories, digital cameras, microwave owens, washing machines, air conditioners, refrigerators, small home appliances and audio systems.

The store has special `Experience Zones’ for shoppers to aid them with expert advice, enabling them to avail of customized solutions. Further, a large video wall and a gaming zone add up to provide a heightened shopping experience to the customers. The store is manned by knowledgeable customer support executive to assist the shoppers in purchase of new age products. The store offers more than 50 WOW deals for customers, besides easy finance, exchange offers and unique buy back schemes.

Commenting on the new store launch, Sunil Mehta, CEO, NEXT Retail India Ltd, said, “we are extremely delighted to launch our 3rd store in Thane city. We have got a great response from our existing stores and are happy to introduce even more superior shopping experience to our customers in this city. This next generation store will trigger a paradigm shift in electronics shopping for customers and we plan to roll out this unique format in other major metros of India in the coming months.”

At present, there are 6 stores of NEXT Retail in Thane district and it is planned to add another 10 stores by the end of this year.

About NEXT Retail: The NEXT Retail India Ltd is the country’s largest electronics retail chain, and has a network of more than 600 stores that are spread across 25 states and 300 towns and cities. The Company is an emerging giant in organized retailing of consumer durables and Information Technology (IT).

It is a multi brand multi product retail chain and has the entire range of products like 3D LED, LCD, Home Theatre Systems, Color TV, Plasma TV, laptops, desktops, accessories, mobiles, washing machines, microwaves, refrigerators, air conditioners, small home appliances and audio systems.

The Company recently won the `Most Admired Mobile Retailer of the Year’ award for 2011. Earlier, it had won the `Franchisor of the Year’ award and the `Best in Category- Retail Value’ award for 2010.

For further information, please contact:

NEXT Retail India

Rajiv Sharma

Mobile: +919820218893

Email: rajiv.sharma@next.co.in