McDonald's India launches McFlurry - the global iconic dessert.

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afaqs! news bureau
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Company Brief

Mumbai, October 10, 2011

Get ready for a yummy dessert treat at your nearest McDonald’s outlet. McDonald’s, a global leader in food retail, is launching its popular global iconic dessert – McFlurry, in India. McFlurry is a delicious, soft-dairy ice cream, made from low fat milk, swirled and blended with a choice of flavourful toppings. The mega-size dessert is a sensory experience combining luscious flavours of chocolate and vanilla with the crunch of cookies and rice crisps.

Desserts are a popular stress buster and with the launch of the new McFlurry, McDonald’s is urging people to slow down and take a break. McFlurry will be launched with two amazing topping options in India. Indulge in the McFlurry Oreo with generous bits of Oreo cookies blended into the soft serve or go for the McFlurry Choco crunch with rich liquid chocolate made from imported cocoa and crunchy rice crispies. The McFlurry comes in a large size cup and is priced at approx Rs 69/- (tier prices may differ marginally).

The McFlurry is a popular global product of McDonald’s and has a huge fan following of its own. With the launch of McFlurry, McDonald’s India is committed to cater to the growing dessert market in the country.

Commenting on the launch Mr. Rameet Arora, Senior Director, Marketing & Head Menu Management, Hardcastle Restaurants (McDonald’s India) said, “At McDonald’s India we have been consistently committed to offering customers a wide array of product choices. We constantly evaluate our menu and introduce exciting new products with the aim of emerging the preferred eating out option for the family at any meal time. With the McFlurry, we have strengthened our dessert menu to offer our customers a complete experience every time they visit a McDonald’s outlet.”

“The McFlurry is the perfect way to kick back and enjoy life’s simple, relaxing moments. With the slow down campaign, which we are introducing around the launch, we are encouraging our customers to pledge to relax and enjoy what they always wished for. ” added Mr. Arora.

McFlurry is available in McDonald’s outlets across India. So go get your choice of McFlurry and indulge in a moment of relaxation!

For further information, please contact:

Torque Communications

Reena Kataria

Mobile: +919820648695

Tel: +91-22-65063782

Email: reena@torquemail.com

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