Marico forays into premium male grooming category

Company Release, August 29

NEW DELHI

Marico, the leading FMCG major, today announced its foray into the premium male grooming category with the launch of Parachute After Shower Hair Cream for Men. The product is the first non-oil extension of Parachute, and is aimed at offering solutions to everyday hair styling needs of men.

Parachute After Shower Hair Cream, with Aqua Moisturisers, is completely non-sticky, and has a zingy fragrance, to give a stylish "after shower" look everyday. Flamboyant cricketer, Yuvraj Singh, has been signed on as the Brand Ambassador for Parachute After Shower Hair Cream. The ace cricketer

will star in the brand's new advertisement, themed on "Style on.everyday". The advertisement depicts how Yuvraj has his hair well-styled, whether he is on the field diving for a catch, or off it having a great time with friends.

Renowned fashion photographer, Atul Kasbekar, has also captured Yuvraj Singh in a completely new stylish "after shower look." Apart from TV, this new campaign will be executed across other media, including outdoor, cinema and radio.

"The need for males to look good has never been more important. Parachute After Shower Hair Cream for men, with Aqua Moisturisers is the answer to a man's desire to have their hair well-styled day in and day out. Its non-stickiness and zingy fragrance is bound to get more and more men sporting the after shower look." said Saugata Gupta, Chief – Marketing, Marico Ltd. "Stylish and flamboyant, yet with substance, Yuvraj is a true representation of our brand persona", he added.

Parachute After Shower Hair Cream is being launched pan-India after a successful prototype (test-market) in Mumbai. The product is affordably priced at Rs. 29 (50gm tube) and Rs. 55 (100gm jar). The packaging is premium, and very international.

For further information, please contact:

Teena Sukheja

Perfect Relations

Email: tsukheja@perfectrelations.com

9871597718/ 24374440