Narsee Monjee Institute of Management Studies Wins FMS-Veet Case Study Competition

Company Brief

New Delhi, November 18, 2011

Veet, the world leader in hair depilatories from the portfolio of Reckitt Benckiser in partnership with The Faculty of Management Studies (FMS), Delhi University conducted a unique Veet-FMS Case Study Competition titled “Veet: From Sticking to Knitting to Knitting to Stick *”. (visit www.rb.com/in ). Team Daemons (Rohit Arora and Anupama Sridhar) from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai stood first in the competition winnig the cash prize of Rs. 1 lakh.

Team Pandits and Bandits (Suneet Choudhury and Guneet Pal Singh) from Indian Institute of Foreign Trade (IIFT), New Delhi stood second and Team Magis (Raghuram Bommaraju and Neelkhantha Mukhkerjee) from XLRI School of Business and Human Resources (XLRI), Jamshedpur stood third in the FMS-Veet Case Study Competition. The teams respectively received a cheque of Rs.60,000/- (for second position) and Rs.30,000/- (for third position). All the six winning students also received pre-placement interview offers from Reckitt Benckiser.

Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser said, “In today’s competitive global market higher education goes beyond books and classrooms. Application of knowledge is what will provide an edge to Indian students. Our Veet-FMS case study competition provides our future business leaders the opportunity to step up into the world of marketing challenges and display their strengths. Through the annual case study competition, we at RB try to provide students the challenge and confidence to deal with an actual business problem. This enhances their ability to expand their horizons and harness their creativities.”

*Case developed by Dr Harsh V Verma, Faculty of Management Studies, University of Delhi, Delhi, for Reckitt Benckiser India Ltd.

Dr Harsh V. Verma, Faculty of Management Studies, University of Delhi said, “I thank Reckitt Benckiser for conceptualizing and conducting such a distinctive competition for the students. The competition in literal terms has helped students ‘bring learning out of the classroom’. It not only provides them with a great platform to showcase their latent but also help them comprehend the daily challenges faced out in the real corporate world.”

India’s TOP 25 B-schools were invited to participate in this competition. Students enrolled in teams of two and submitted their case-studies to be evaluated in a three-tier evaluation process:

- The first level of screening was at the respective institute. Each institute forwarded a maximum of two entries for the next level for evaluation

- The second level of screening was done by FMS and RB to select the top 6 teams

- The final round conducted today at Patel Chest Auditorium involved presentation of the solution(s) in front of a panel of judges comprising team from RB and eminent faculty members of FMS

The six finalists hailed from Jamnalal Bajaj Institute of Management Sciences (JBIMS), Mumbai, XLRI School of Business and Human Resources (XLRI), Jamshedpur, Indian Institute of Foreign Trade (IIFT), New Delhi, Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, Indian Institute of Management (IIM) Shillong, and Management Development Institute (MDI), Gurgaon. These teams competed head-to-head at the Patel Chest Auditorium in Delhi University for the title of 2011’s best case study.

Case study competition is an annual affair at Reckitt Benckiser, the leading global household, health and personal care company. The company has been working closely with leading B-Schools starting from placements to a strong induction and an integrated management trainee programme. The competition also acts as an entry for participating students to an international career as India is a source of talent for the business worldwide for RB.

For further information, please contact:

Integral PR

Rakesh Kumar Jha

Mobile: +919873904595

Email: rakesh@integralpr.com