Indian Premier League team Kolkata Knight Riders (KKR) has launched a new marketing campaign, "New Dawn, New Knights" for the fifth season of the IPL.
Through the campaign the team has unveiled a new logo, which has been designed by Lambie-Nairn a global branding agency. The new design stays with the traditional team colours of purple and gold, but incorporates a striking new logo unit.
Talking about the changes in the design and logo, team owner Shah Rukh said, "The new team we put together last year made us proud with its refreshing approach, winning attitude and professionalism they brought to KKR. Add to that our new coach and players this year, I am excited about the upcoming season and our new campaign, New Dawn, New Knights."
Kolkata Knight Riders CEO, Venky Mysore, said, "We have been fortunate that the KKR brand has become the leading brand in the IPL. We are working very hard to add value to our sponsors, grow our fan base and build a profitable business. I am confident that our new logo and our new campaign will help us achieve our objectives."
"The KKR identity had a lot of equity but it was not designed for use across the wide range of platforms that are used today. We wanted to retain the existing heraldic imagery and purple and gold colours, as these features differentiate the team from the competitors and ensure they are instantly recognizable. However, we needed to refine the logo and ensure that it would work across every touch point, from the screen to merchandising," added Sophie Lutman, Creative Director at Lambie Nairn.
The new look has been polled out across a wide range of applications, including the team kit, online, social media applications and merchandising.
The Knight Riders represent the city of Kolkata in the Indian Premier League. KKR is one of the most trusted Sports brands in the country. The team is owned by Shahrukh Khan, Juhi Chawla and Jay Mehta and headed by CEO and managing Director, Venky Mysore.
The Knight Riders are led by Gautam Gambhir and the squad includes some of the finest players in international cricket like Jacques Kallis, Brett Lee, Yusuf Pathan and Manoj Tiwary.
For the last thirty years, Lambie-Nairn has been pioneers in the world of branding and identity. They have launched some of the biggest brands in the world, winning awards and redefining genres along the way.
/afaqs/media/member_avatars/b19bc90752f22463c21493ea40ad04dd26b32ea4045d163717734c0181e00e52.png )
Follow Us/afaqs/media/agency_attachments/2024-10-10t065829449z-afaqs_640x480.png)
/afaqs/media/post_attachments/1a5a4985a5bd3ba8a75068da3102b3062b7347d18e727a3e2df5762f8c40097d.jpg)