Yatra.com launches a new co-branded credit card with SBI Cards

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afaqs! news bureau
New Update

Company Brief

New Delhi, March 27, 2012

Yatra.com, India's leading company in the online travel space, has launched a unique holiday-cum-shopping card for Indian consumers in the online travel category. The credit card has been designed in partnership with SBI Cards, India's leading Credit Card issuer.

The new Yatra-SBI Card would provide unmatched travel, holiday and shopping options for Indian travelers. By virtue of using the new holiday card, travellers will now be able to avail discounts across Yatra.com travel and holiday packages, exclusive previews to Yatra.com's best deals and attractive benefits including accelerated rewards on their purchases.

Highlights of the Yatra-SBI Holiday-cum-shopping Card:

* Attractive discounts across Yatra.com travel & holiday packages

* Exclusive preview to Yatra.com's best deals

* Reward point conversion against Yatra.com holiday vouchers

* Over Rs. 8,000 vouchers from Yatra on joining

* Accelerated Reward points on spends in Yatra, Department Stores and Grocery

Commenting on the launch, Kadambi Narahari, CEO of SBI Cards and Payment Services Private Limited said, "Travel continues to emerge as a growing segment for Credit Cards. The SBI Cards brand is based on the value proposition of ‘Make Life Simple' – the core promise of our brand. The proposition stands testimony to the company's continuous efforts of simplifying the lives of our customers. We are happy to partner with Yatra.com and look forward to extend the same philosophy to customers in the Travel space." 

Speaking about the launch of the card, Dhruv Shringi, CEO and co-founder of Yatra.com said, "As a company, we are constantly innovating to provide the best travel solutions to our customers. Our partnership with SBI Cards for the holiday card is part of this overall approach. We are really excited about our partnership with SBI Cards and believe that the Yatra.com-SBI Holiday Card is a great value proposition for our customers. We are looking forward to a very positive response for the card."

Sanjeev Jain, CEO of GE Capital Business Processes Management Services said, "With a growing Internet penetration, customers are increasingly looking out for convenient yet secure ways to complete their online transactions. At SBI Cards, our constant effort is to provide a superior service and usage experience to our customers. We are happy to now extend our world-class, convenient servicing offerings to the esteemed customers of Yatra.com."

The card has been so designed as to enable customers to win reward points every time they use the card. So, the more you swipe your card, the closer you get to your next dream holiday. 

For further information, please contact:

I:Connect Enterprise

Ayonava Bagchi

Mobile: +919818774606

E-mail: ayonava@iconnectenterprise.com

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