Giani's - The All Time Favorite Ice Cream Parlour

Company Brief

New Delhi, May 14, 2012

Since its inception in 1956, giani’s, the all time favorite ice-cream parlor with its variety of ice creams, sundaes, shakes, faludas, fruit creams, sodas and cassatas has grown from strength to strength. Owing to the patronage it draws from the capital's masses, giani’s has seen exponential growth, both in terms of the number of outlets as well as its list of loyal customers. At present giani’s have a total of 31 outlets within Delhi & NCR region. They have already launched their operation in popular Tier II cities of Rohtak, Ludhiana, Karnal, Patiala, and Chandigarh.

Apart from the laudable taste, what makes giani’s offerings different from those of other brands is the joyous and blithesome mood that the brand radiates. The consumers feel a strong emotional connect, largely accredited to its legacy of serving quality ice creams for close to half a century. In spite of incorporating innovative products in its portfolio from time to time, one of giani’s major strengths has been its famed recipe of Rabri & Kulfi Faluda, which has been preserved, and is even today prepared by using the same ingredients, as they were some 50 years ago.

Breaching the conventional forms and procuring au courant innovations, giani’s invites its patrons to enjoy the inimitable All Time favorite ice-creams depicting versatility and depth in their hospitality. The ice-cream parlor was always popular for its Faluda but over the years, it has extended the same standards of quality and expertise to the Global felicities savouring a host of the rarest ice creams, sundaes, shakes, faludas, fruit creams, sodas and cassatas

Some of the mouth-watering delicacies like Belgian Chocolate, Hot Chocolate Fudge, Tutti-Fruity, Gulabo and Spl Nutty – Buddy have remained all time favourite for the patrons of giani’s. One can choose from a versatile array of delectable shakes from Mocha, Rose, Pista and Black Currant. For the sweet tooth, giani’s offers a gamut of options ranging from Royal Faluda, Traffic Jam, Badam Kewra, Rose Milk, Lemonade, Cold Coffee, Mango Punch and Pulp Addiction. The brand has also expanded its reach within the ice cream vertical offering Belgian Waffle, Peanut Caramel, California Mania and Honey Nut Crunch, thus catering to the global flavors for the city’s ice-cream lovers.

According to Mr Paramjeet Singh, Director, giani’s ”Our brand philosophy right from the days of my father Giani Gurcharan Singh has been to keep it simple, affordable and delectable. Looking back, I can only say that our brand has grown from strength to strength, making it one of the more preferred hangouts not only for the youth but for people off all age groups and ethnicity. The entire team of giani’s thanks the patrons for their love and support that they have shown towards us. I feel proud of the fact that today giani’s Ice Creams are an inseparable part of celebrations for many."

A major source of inspiration for giani’s is the exquisite insight of the promoters and a keen eye to annex the very best from across the globe. In order to keep a pace with the latest trends in the food retail industry, the top management frequently travels overseas and assesses the practices of the best organizations around the world.

For further information, please contact:

WishBox Studio

Aakansha Aaron

Mobile: +919971847225

Email: aakansha.aaron@wishboxstudio.com