Shoppers Stop India's premier fashion destination now in Jalandhar

Company Brief

Jalandhar, May 31, 2012

Shoppers Stop, India’s premier fashion and lifestyle destination, has extended its bridge-to-luxury shopping experience to Jalandhar. Being the pioneers of large-format department stores, Shoppers Stop now gives Jalandhar a taste of fashion retailing like never seen before. The first Shoppers stop store in Jalandhar was launched at MBD Neopolis Mall. The sprawling new store was inaugurated by well-known model Noyonika Chatterjee and Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd, amidst a lot of fanfare. This is also Shoppers Stop’s second (2) store in Punjab and fifty-second (52) store in the country.

Over the years, Shoppers Stop has become synonymous with the best in fashion across the country by offering customers stupendous options across categories like fashion apparel, cosmetics, accessories, kids range, fine and fashion jewellery, home decor and much more. This new store of Shoppers Stop brings to Jalandhar an expansive bridge-to-luxury experience of nearly 50,000 sq ft square feet spread across three distinct levels.

Speaking about the launch of the new store, Mr. Govind Shrikhande – Customer Care Associate & Managing Director, Shoppers Stop Ltd. said “Our entry into the beautiful city of Jalandhar marks a new milestone in our two decade journey of success and accomplishments in the retail landscape of India. It makes us very proud that we are bringing to our customers in Jalandhar, a shopping experience that they have never experienced before within the city limits.”

He further added, “We already have a sizable base of loyal customers, who travel to our nearby Amritsar and Delhi & NCR stores. This existing catchment of customers in Jalandhar is indicative of their desire for a superior shopping experience. We are positive that the citizens of Jalandhar are equally excited about our entry as we are about providing them with an unparalleled shopping experience.”

Shopping at this new store of Shoppers Stop, renowned model Noyonika Chatterjee expressed, “I have always preferred shopping at Shoppers Stop as I find most of my favourite brands here. With the launch of Shoppers Stop in Jalandhar, the city now has a one-stop shop that provides a fabulous shopping experience and a wide variety of the best Indian and international brands to choose from.”

At Shoppers Stop, customers will be pampered with superior service standards and spoilt for choice with the wide display of brands. At the ground level entry, customers will find an array of brands in cosmetics & fragrances, personal accessories such as watches, sunglasses, handbags, artificial & fine jewelry, as well as an assortment of women’s ethnic wear and lingerie. The first level is dedicated to men’s wear, men’s footwear and accessories. The second level houses ladies’ western wear, Kids wear, toys as well as a home section.

Jalandhar will be treated to a luxury shopping extravaganza like none other. Being a house of premium national and international brands, the new store is a one stop shop for the most chic and desirable fashion brands such as US Polo, United Colors of Benetton, Austin Reed in Apparels; Bvlgari, Hugo Boss, Estee Lauder, Jaguar, Nautica in Fragrances; DKNY, Esprit, Armani, Guess in Watches; Oakley, Prada, Police, Tommy Hilfiger in sunglasses; to name a few. In addition to the host of such international brands, Shoppers Stop offers a wide variety of merchandise across categories under its exclusive brands Stop, Kashish, Life, Haute Curry, Elliza Donatein, inSense’, iJeanswear, Mario Zegnoti, and Vettorio Fratini, amongst others.

The new store’s look and feel is plush, with contemporary interiors and an international layout that ensures an uncluttered and luxuriant shopping environment. Emphasis is given to customer convenience with customer friendly signage, escalators, large cashiering banks, spacious community trial rooms equipped with day & night lighting options, alteration desk, customer service desk with gift wrapping service, the First Citizen members’ lounge, to name a few. The store is also equipped with special trial rooms for physically challenged customers.

Shoppers Stop’s First Citizen Loyalty programme is the largest loyalty programme in the category with a growing base of over 2.5 million members across the country. Under this programme, customers who sign up for the First Citizen membership with Shoppers Stop are treated to various offers and special privileges such as the exclusive First Citizen lounge at every store, facility to redeem their reward points directly at the cash counter, exclusive cash counters for Golden Glow members, exclusive preview of Sale and other annual offers to name a few.

Shoppers Stop actively engages with its customers on Facebook through its popular Facebook page. Shoppers Stop has over 2.46 million fans on Facebook making it the first large-format retailer to cross the 2 million mark on Facebook. (Source: www.socialbakers.com)

Shoppers Stop pioneered modern retail in India and is the highest benchmark of modern retailing standards in the country. It is the largest chain of large-format department store in the country with Fifty Two (52) stores in Twenty Three (23) cities.

For further information, please contact:

Perfect Relations

Shruti Arora

Mobile: +919871148260

Email: sarora@perfectrelations.com