Luxury shopping festival by Vogue, Fashion's Night Out is hosted at DLF Emporio

Company Brief

New Delhi, September 8, 2012

Following the success of the last three years, Fashion’s Night Out (FNO), the most awaited luxury retail shopping extravaganza by Vogue India, took place today on September 07 from 6 pm to midnight at DLF Emporio, New Delhi. With participation from the world’s most desirable brands and celebrated Indian designers, FNO 2012 showcased exclusive designer merchandise, irresistible in-store offers, unique product launches and appearances by celebrities for the ultimate luxury shopping experience. Fashion’s Night Out 2012 was supported by American Express and Cîroc.

Fashion’s Night Out was marked by the presence of Vogue India’s September issue cover girl Alia Bhatt along with renowned Bollywood personality Karan Johar. Alia visited several outlets at the mall and handpicked her favourite merchandise.

Commenting on the success of Fashion’s Night Out, Alex Kuruvilla, Managing Director, Condé Nast India said, “We are proud to have hosted another successful edition of Fashion’s Night Out. When 19 Vogues across the world come together to celebrate fashion it is inevitable that the result is mind-blowing.  We are grateful to the overwhelming involvement of the 76 top luxury brands who participated and the thousands of people who thronged the DLF Emporio on Friday to give their unanimous vote for fashion and Vogue.”

Priya Tanna, Editor of Vogue India, commented “In its 4th installment, Fashion’s Night Out was back to throw the spotlight once again on fashion, fun and shopping. With numerous brands to shop from, exciting offers to indulge in and fashion experts dishing out styling tips, this fabulous evening was truly a shopper’s paradise.”

The Vogue Loves Store, Vogue’s very own pop-up store sold close to 500 exclusively designed merchandise made by over 50 designers at irresistible prices.

There were Rohit Bal and Shantanu & Nikhil designed T-shirts and Sabyasachi totes designed especially for FNO 2012 created by FreeCultr and Uni Style Image. For those who haven’t been able to make it to the event, the FNO merchandise is still available for purchase at rock.in till 15th September. Log onto www.vogue.in/fno for further details.

Proceeds from the Vogue initiatives will go to the Habitat for Humanity’s Women IndiaBUILDS initiative.

On the occasion of Fashion’s Night Out, a global celebration of fashion by Vogue, Ms Dinaz Madhukar, Senior Vice President, DLF Emporio said, “Fashion’s Night Out is a true celebration of fashion and being part of a larger global initiative. It’s lovely hosting this evening where the fashion fraternity comes together to charge up the environment with fun, excitement and great offers across all DLF Emporio stores.”

Speaking on the association Mr. Shailesh Baidwan, Country Manager & Head - Consumer Cards Business, American Express Banking Corp. shared, “American Express is synonymous to exclusive services and benefits and we provide experiences that are unique and leave a lasting impression on our discerning Cardmembers.  For the third consecutive year we have come together with Vogue to celebrate style, luxury, panache and fashion with our customers. As a trend-setting phenomenon, we are glad to offer this spectacular experience and exclusive access to Fashion’s Night Out to our esteemed cardmembers.  We bring timeless shopping, exclusive luxury brands, and the most popular Indian designers to the country’s choicest crowd with Vogue India.”

Ms. Abanti Sankaranarayanan, Managing Director, Diageo India Pvt Ltd, commented, “Cîroc, one of the best ultra-premium vodkas, is crafted from the finest French grapes thereby offering a distinctive drinking experience to our consumers. This year, our association with Fashion’s Night Out – one of the most celebrated fashion events in the country is an endeavor to further establish Cîroc as the ultimate party vodka. We are very excited to partner with this iconic extravaganza brought together by Vogue, which perfectly blends fun, fashion and luxury; and is a seamless fit with the brand.”

Fashion’s Night Out has been a major attraction for shoppers across the country. Exciting in-store offers were available at brands like Armani Junior, Ashish N Soni, Canali, Kitsch, Rohit Bal, Satya Paul, Zegna and many more. Many got a chance to be a part of the lucky draw and won prizes from Burberry and Porsche Designs. There were interesting product launches at several outlets like Christian Louboutin, Fendi, Tod’s and Ensemble among others.

For further information, please contact:

Perfect Relations

Anupriya Singh

Mobile: +919920555850

Email: asingh.perfectrelations.com