Promodome bags Campus Shoes, ropes in Varun Dhawan and Lauren Gottlieb as Brand Ambassador

Company Brief

New Delhi, March 16, 2015

Promodome Communciations has bagged Campus Shoes, the casual footwear brand from the Action Shoes group. the agency has had a long association with the group, having sone another celebrity led campaign for the brand a couple of years ago, with Emran Hashmi and Neha Dhupia as Brand Ambassadors.

The group was looking to bolster Campus, and was looking for an agency to inject freshness into the brand through a new campaign led by a young brand ambassador. The client zeroed in on Promodome, which managed to sign on Varun Dhawan, whose recent hits, especially Badlapur, have had cash registers ringing.

The print campaign with Varun Dhawan has already been released, and the TVC shall soon be seen on various channels as well in cinema halls and various activations/events planned all over India.

The new line for the brand is - we live in a campus called life. As Rajshekhar Malaviya, CEO, Promodome puts it - The intent behind this new line is the rising aspirations of youth who believe that the limitations of yesterday can and will be challenged.

And, as Sandiip Kapur, President, Promodome says - this was the reason why we recommended Varun Dhawan to the client, and we are glad that he went with it. Kapur, who has also produced several films in Bollywood, says that working with Varun on the print and film shoot was an extremely pleasant experience, and he is delighted to have worked with a future big star at such an early stage of his career.

For further information, please contact:

Shabnam Walter

Email: shabnam@promodomegroup.com

Mobile: 9810132318