Cricinfo and Dhruva Interactive partner to provide mobile cricket content

Company Release, December 7

MUMBAI

India's premier gaming company, Dhruva Interactive, today announced an exclusive tie-up with Wisden Group's Cricinfo, to provide cutting edge cricket products and applications on the mobile to users around the world. Drawing on Cricinfo's experience as the world's leading provider of cricket content and Dhruva Interactive's expertise as the country's foremost gaming company, this exclusive partnership aims to change the way users experience cricket content on wireless devices. The bouquet of applications will be launched globally during the India-Pakistan series in January.

Commenting on the partnership, Rajesh Rao, CEO Dhruva Interactive, said, “Cricket is undoubtedly India's favourite sport. Our exclusive tie-up with Cricinfo and Wisden will enable us to develop a series of never-before-seen applications for mobile phones across the globe. We are extremely excited to offer signature content that will extend the cricketing experience to our consumers' handsets.”

Tom Gleeson, CEO, Wisden Group, added, “We are delighted to be partnering with Dhruva Interactive to develop a series of innovative products and applications that will redefine the way cricket is being consumed on the mobile phone. Cricinfo has long been the home of cricket on the Web, we hope to make it the No 1 destination for cricket on the mobile phone as well.”

Anil Nair, Creative Head, Cricinfo Mobile, also added, “Cricinfo will be the hypermarket for cricket in the wireless domain offering a range of information, fun, community and commerce-related products and services across the globe. We will partner with champions in various domains to roll out these products and services and we are very excited to be working with Dhruva Interactive on some seriously cool cricket applications.”

Dhruva Interactive, founded in March 1997, is India’s oldest and most respected Games Company, developing and publishing games for consoles, PC and mobile wireless devices. The company has pioneered game development in India and publishes high quality mass market oriented PC and mobile games. Dhruva has two major divisions, Dhruva PC & Console and Dhruva Mobile. The PC & Console games division is a leading provider of production services for the global videogames industry, having worked on 10 AAA videogame titles in the last 4 years.

The most recent of these is Microsoft’s cutting edge racing title Forza Motorsport. Dhruva Mobile, the mobile game division publishes and distributes games for mobile wireless devices. It has a studio focused on developing high quality franchise-driven mobile games. For more information on Dhruva, please visit www.dhruva.com

Cricinfo India Pvt. Ltd is part of the Wisden Group, the world’s leading publisher of cricket content both on the Web and in print. Wisden Cricinfo hosts the largest cricket website in the world www.cricinfo.com. With more than 15 million unique users on its website, Cricinfo has established itself as the number one destination for cricket on the Web.

Cricinfo is now also a provider of cricket content in the wireless domain, offering a range of products across platforms ranging from SMS scores and alerts to java games, audio updates and applications.

Besides Cricinfo, the Wisden Group publishes the famed Wisden Cricketer’s Almanack which has been in circulation since 1864; The Wisden Cricketer which was born out of the merger of UK’s two biggest magazines The Cricketer and the Wisden Cricket Monthly; and Wisden Cricket Asia which will soon be relaunched in a spanking new version as the Cricinfo magazine. Cricinfo Mobile is the newest addition to the Wisden repertoire.

For further information, please contact:

Tanmay Ayare

The PRactice

Tel: 022 22884178/ 9821658910

Email: tanmay@the-practice.net