Tanishq presents a saga of tradition through exquisite jewellery

Comapany Release

New Delhi,December 29

Tanishq, India’s most innovative jewellery brand has created exclusive wedding jewellery for the winter wedding season. Tanishq recognizes that an Indian wedding is unique in the sense that there are many events/customs that are as significant as the marriage ceremony itself starting from the engagement to the baraat, borjatri, Nikah or shaadi as the case may be. Tanishq has recognized that every bride- to -be has to wear certain jewellery as demanded by the occasion and has created a huge line of stylized contemporary bridal jewellery under its New Tales of Tradition campaign.

The elements that are involved in making a fairytale wedding are many; every detail counts and various aspects of the wedding play a significant role in making that day memorable for the bride and groom. With weddings becoming more elaborate and the bride and groom being the cynosure of all eyes the focus on their wedding trousseau has drastically increased.

A bridal trousseau is incomplete without the right jewellery. So, ‘what's in’ during this season - gold or diamonds, contemporary styles or traditional motifs? Well that depends on the occasion, your trousseau, and the theme you opt for….

Keeping in mind the changing consumer preferences, the emerging fashion trends, and the varied requirements of the diverse cultural fabric of India Tanishq has composed a traditional saga through a range of jewellery that communicates the traditional and cultural ideals of the modern Indian woman. Tanishq presents an ideal collection for the wedding day that includes the traditional plain gold jewellery, the time-honoured temple range, elaborate jadau motifs, the nature-inspired Tarkashi range and a multitude of tradition-inspired jewellery studded with diamonds and other precious and semi-precious stones.

One of the most legendary forms of jewellery in India is Kundan. The traditional Kundan jewellery, which once adorned royalty and later found popularity among the marwari community from Rajasthan, is now finding universal appeal. This special technique of laying uncut diamonds and other precious and semi precious stones in gold is the epitome of royal jewellery and an ideal adornment for the imperial look on that special day. Tanishq brings alive the legend of royalty in its latest Rajputana range – a range that integrates the various traditions to appeal to every community in the country. Tanishq’s Rajputana range, recently embraced on the big screen by mega-stars Shah Rukh Khan, Juhi Chawla and Rani Mukherjee in the movie, Paheli, presents the brides with an opportunity to indulge in a royal experience on their special day.

Temple jewellery, a popular style from the Dravidian region, is known to invoke the auspiciousness associated with its origins. Believed to have adorned Gods and Goddesses, this form of jewellery was later worn by the Devdasis and today charms the various consumers with its time-less appeal. Tanishq’s temple range is designed to blend with the cultural and dressing sensibilities of the different communities.

Another exotic jewellery option from Tanishq is the intricate Tarkashi jewellery from Cuttack, Orissa. Tarkashi is an intricate technique of twisting gold and silver wires into delicate designs. The motifs are usually inspired by nature and designs like Kamal Parkha (water lily), dooba (water droplets) etc are creatively used to create a piece of breath taking jewellery.

Tanishq’s latest offering of tradition-inspired jewellery is an assimilation of the cultural diversity of India appealing to every section of the society. The mix and match of the colored stones set in classic gold designs, the sparkle of the eternal diamonds, the artistic harmony of tradition presented across Tanishq’s latest range created are a rare compliment to the grandeur and splendour of the bride’s ensemble and radiance.

This classic and contemporary range with long earrings, big rings, bracelets in chic styling along with the traditional range are ideal for every occasion of the elaborate Indian weddings – be it the mehendi night or the sangeet, the wedding day or the reception. The wide number of choices of jewellery options can be mind-boggling but a combination of plain gold, studded jewellery – colored stones and diamonds set in different designs and styles are a choice that will win many hearts.

For further information please contact:

Rakesh Reddy/ Sangeeta Nair

Vaishnavi Corporate Communication

Tel: 5656 8706/ 5656 8760

Email: rakesh@vccpl.com/ snair@vccpl.com