Mason & Summers Alcobev strengthens its national presence

Company Release

New Delhi, February 27

Mason & Summers has introduced Glen Drummond single malt scotch whisky in the Delhi market.

The Glen Drummond 8 year old is a classic single malt Scotch whisky. This aromatic and soft flavoured whisky, with a hint of honey and lemon is priced at Rs.1600 for a 750ml bottle in Delhi.

Glen Drummond is being positioned as “The Soul of Scotland”; and is distilled at the famous Knockdhu distillery in Scotland. With the introduction of the brand in the Delhi, Mason & Summers has strengthened its footprint in India. The company has already successfully launched its brands in other key markets.

Ashish Misra, Vice President Marketing, Mason & Summers says, “The single malt experience is, arguably, the finest scotch experience in the world. Mason & Summers’ Glen Drummond range ensures that Indian consumers can now experience the authentic single malt scotch whisky experience with ease.”

He further added, “India’s affluent consumers are embracing single malts more than ever before. With the launch of Glen Drummond range, we aim to bring the taste of Scottish pride to the Scotch whisky drinkers in India.”

India is a fast growing scotch market, and has over the years seen an ever-increasing demand for premium international liquor brands. Single malt scotch is considered the gold standard by the connoisseurs of scotch whisky. Mason & Summers have made authentic single malt scotch whisky accessible at an attractive price point, much to the delight of the Indian whisky connoisseur.

The total Scotch whisky consumption in the country is estimated by IWSR at just under 500000 cases per annum. While total single malt scotch whisky consumption is a small percentage, the real story lies in the rate of growth single malt market is witnessing. The market is currently growing at a significantly aggressive rate. Mason & Summers aspires to capture a strong share in this growing market with its aggressive strategies. It has taken a leadership role in exploding this market and bringing the single malt Scotch whisky experience to Indian whisky connoisseurs.

Apart from Glen Drummond 8-Yr, the Mason & Summers’ product portfolio boasts of the Glen Drummond 12 year old at the national level. It’s a classic single malt Scotch whisky, and is among the best in the world. It is available in distinctly premium looking, elegant, embellished white canister packaging.

The company’s national portfolio also includes Glen Drummond Blue, a fine Single Malt scotch whisky with full-bodied aroma. Its distinctly blue packaging reflects a youthful persona.

Royal Crown a Scotch blended grain-based Indian Made Foreign Liquor (IMFL) sourced from the Highlands and Islay region of Scotland, skilfully blended with high quality Indian grain spirits & Wild Horse whisky completes their product portfolio.

For further details contact:

Integral PR (Mason & Summers Press Office India)

Gaurav Sinha/ Saloni Talwar

Ph: 41680681

gaurav@integralpr.com, saloni@integralpr.com