Sharad Haksar in Comm Arts & D&AD Annual

Company Release, May 11

MUMBAI

Ace lensman Sharad Haksar continues to add international honours to his

kitty. If it was the Cannes Silver Lion & a New York Festivals Gold in

2005, this year the accolades are no less enviable.

Two of Sharad Haksar's creations have made it to the venerable

Communication Arts' Photography Annual for the year 2006. The chosen

ones are: "Give" for Red Cross in the Advertising Photography category

and the 'Band Series' shot for self in the For Sale category.

"Only 189 pieces will grace the Annual. So 2 out of 189, is not at all

bad. When you look at the fact that the finicky judges eliminated

nearly 9300 pieces from the rest of the world, it makes you feel good."

"I kind of expected the Red Cross piece to make it as it had won in so

many other festivals. The 'Band Series' was the real dark horse. I had

done this series as a tribute to traditional South Indian weddings. I

am glad that it has got some recognition now," says Sharad Haksar.

The CEO of 1pointsize also has an entry in the D&AD Annual 2006. The

worthy entry was the 'Since 1973' series done to promote Sharad Haksar.

The category being: Photography - Press Advertising. "To my knowledge

not many in India have managed to enter the D&AD Annual twice. We did

it in 2003 with my 'Nirvana' image. Now we've done it again with my

self promo shots."

For the record, the British D&AD awards are considered the toughest in

advertising and design. Only 744 entries made it to the annual this

year from over 24,000 entries. And of these only 9 were from India.