Company News
MUMBAI, July 24
Prof. Atul Tandan, Director of The Mudra Institute of Communications has released the first in a series of case studies mapping entrepreneurial managers who have been trend setters in their domain. At a gala event held in New Delhi’s meridian on Wednesday, MICA professors Tandan and Jain released the book Venturing a Pioneering Way: M L. Kaul, MelCole Public Relations, on the occasion of the 20the anniversary celebrations of MelCole PR, India’s first independent Professional PR agency.
Counting M.L. Kaul, the founder of MelCole PR as “The father of professional PR in India”, Prof. Tandan said, “If it is the 20th anniversary of MelCole PR, it must also be the 20th anniversary of professional PR in India”.
Prof. Tandan also congratulated ML Kaul for maintaining the country’s first international affiliation with Ketchum PR and maintaining it so successfully over the last 16 years. Our experience shows that most joint ventures do not last beyond 5 to 6 years before a split or a buy out. ML Kaul and Melcole have defied both and that speaks volumes about the quality of management in the company”, he said.
Paying tribute to the leadership qualities of ML Kaul in striking out on his own in 1985 with the background of a PR person from the public sector, Prof Jain, who led the research team on ML Kaul said, “Our categorization of a business leader is not a company only that makes profits, but a corporate leader who has contributed to thought leadership in his domain. ML Kaul’s contribution to the development of professional PR in India is unchallenged.”
Ml Kaul, founder of MelCole PR while receiving the book from Prof Tandan and Jain said, “It has been a long and rewarding journey for us at MelCole but it could not have been possible without the support and trust of the media, our colleagues and our clients.”
The series on Trendsetters is available as a case study document.
For a copy of the case-study Venturing a Pioneering Way: M L. Kaul, MelCole Public Relaitons.
Pl. contact: Alka Sethi, alka_sethi@melcole.com