Lux launches two new variants

Company News

NEW DELHI, August 28

Taking its promise further to provide superior offerings for skin-care and captivate its consumers yet again, the largest personal wash brand in the country, Lux unveiled the “Lux Uplifting Bar” and the “Lux White Glow” amidst much curiosity, excitement in a trendy fashion at a discotheque in the city.

Lux Uplifting Firm comes with a unique offering in terms of its shape. Lux has launched for the very first time in India a soap with a revolutionary and breakthrough technology with the unique shape of the bar, something that the Indian market has never seen before. This Technology was developed at the Unilever Bars Global Technology Center.

Rich with plant Collagen and Grape-seed oil, this distinctive variation from Lux has unique firming benefits.

The shape of the Lux Uplifting Firm bar is unique and it has 13 knobs distributed on one face of the soap bar with circular and oval surfaces. Such a shape can help induce a gentle massage action enhancing skin circulation during bathing. Massage is a key skin care regimen, known to increase blood flow and improving overall skin condition. The breakthrough shape of Lux Uplifting Firm contributes to skin firming through the mechanical action of its knobs during bathing. As bathing is a daily habit, massage can be considered the first step towards a firmer and elastic skin.

Lux Uplifting Firm contains powerful ingredients known to help firm the skin: Collagen – a natural protein which helps make skin more elastic and firm, and Grape-seed Oil which reverses ageing of skin due to its anti-oxidant properties.

Lux Uplifting Firm also contains moisturizing oils and glycerine so that skin feels soft and moisturized as well as firm after bathing.

This is for the very first time that a soap in such a distinctive shape has appeared in India. This Year Lux has come up with variants exclusively for the women of today.

The most important feature of Lux Uplifting Firm is that it leaves one with the luxury of massages at the comfort of one’s home.

Lux White Glow brings another very unique product for the Indian consumers. With its unique 3-step process, Lux White Glow enables a renewed, radiant skin thus providing the next step in beauty care. Its unique 3-step process to radiant skin comes with a mix of traditional and modern solutions. There is 1) Fruit Scrub that gently removes dead skin cells to reveal a lighter skin 2) Turmeric Extract known to give enhanced skin complexion and 3) Sunscreen to protect from sunlight.

Furthermore, the consumer is able to visually see these ingredients! This is made possible by a first-time-ever technology of co-extrusion, which gives the unique dual coloured look to the soap bar.

And completing the Lux magic is the brand ambassador Aishwarya Rai, who is looking her radiant best in this campaign.

So this is a new beginning to a new radiant you. Now Radiance Starts in the Shower

Mr Ashok Venkatramani, VP Skin, Hindustan Lever Limited, said, “It’s truly a proud moment, LUX which has always given its loyal consumers an unmatched bathing experience has unwrapped another variant that carts the hallmark of the brand superiority.”

For further information, please contact:

Deepti Sharma/ Mallika Sinha (IPAN)

Phone: 011-4249 2100

E-mail: deepti.sharma@ipan.com/mallika.sinha@ipan.com