Design Digest

"Brands are pushing for novel launch experiences": Mark D’Costa, FITCH India

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.

Ananya Pathak

23 Sep 2020 05:00 IST

New Update

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.

Here's what Mark D’Costa, managing director, FITCH India, has to say (FITCH is a leading global design consultancy):

"People are drawn to products that fulfil their innate need for comfort and reassurance... FMCG is leading the way on this front."

Mark D’Costa, FITCH India

Mark D’Costa Design Digest Fitch