Design Digest

Design Digest

7UP celebrates Tamil Nadu’s Pongal festival with limited edition festive packs

From the intricate Kolam art to representation of sugarcane and pot to cook delicacies – the packs are a tribute to the spirit of Pongal.
Design Digest

From Nestlé India to Tata Tea – a wrap of the creative wrappers of 2021

A quick look at some interesting product packages that brought a smile to our faces in the midst of the 2021 gloom.
Design Digest

NIVEA tweaks packaging for its #NIVEASoftFreshBatch influencer initiative

The winners of the influencer hunt will collaborate with NIVEA over the course of the next year.
Design Digest

Swiggy Instamart delivery covers reference old ads, crossword puzzles

The covers converse with customers after the transaction is over to keep them engaged.
Design Digest

Nestlé India partners Mouth and Foot Painting Artists for festive greeting packs

The packs have the artwork of two artists - Manjibhai Ramani and Manoj Bhingare.
Design Digest

Nivea introduces limited edition winter packs for its creme products

The packs carry four different designs to signify the four different types of festivals celebrated during winter in India.
Design Digest

Tata Tea Gold rings in Durga Puja festivities with specially designed packs

The design language of the five packs brings out the intricate details of West Bengal’s popular 10-day festival.
Design Digest

Red Bull diversifies flavour portfolio with Acai berry flavoured drink and new packaging

The 'Purple Edition' of the drink breaks away from the brand's silver and blue brand colours to opt for a new design on the can.
Design Digest

Tata Tea Chakra Gold celebrates Tamil Nadu with new packaging and sand art installation

Tamilians are known to be process-oriented and perfectionists; the regional packaging is based on this central insight.
Design Digest

Nestlé introduces paper straws for Milo and Nescafé cold coffee

Ahead of the resumption of the Indian Premier League, Nestlé Milo and Royal Challengers Bangalore bat for a sustainable future.
Design Digest

NIVEA tweaks packaging for its #NIVEASoftFreshBatch influencer initiative

The winners of the influencer hunt will collaborate with NIVEA over the course of the next year.
Design Digest

Swiggy Instamart delivery covers reference old ads, crossword puzzles

The covers converse with customers after the transaction is over to keep them engaged.
Design Digest

Nestlé India partners Mouth and Foot Painting Artists for festive greeting packs

The packs have the artwork of two artists - Manjibhai Ramani and Manoj Bhingare.
Design Digest

Nivea introduces limited edition winter packs for its creme products

The packs carry four different designs to signify the four different types of festivals celebrated during winter in India.
Design Digest

Tata Tea Gold rings in Durga Puja festivities with specially designed packs

The design language of the five packs brings out the intricate details of West Bengal’s popular 10-day festival.
Design Digest

Red Bull diversifies flavour portfolio with Acai berry flavoured drink and new packaging

The 'Purple Edition' of the drink breaks away from the brand's silver and blue brand colours to opt for a new design on the can.
Design Digest

Tata Tea Chakra Gold celebrates Tamil Nadu with new packaging and sand art installation

Tamilians are known to be process-oriented and perfectionists; the regional packaging is based on this central insight.
Design Digest

Nestlé introduces paper straws for Milo and Nescafé cold coffee

Ahead of the resumption of the Indian Premier League, Nestlé Milo and Royal Challengers Bangalore bat for a sustainable future.