Design Digest

Design Digest

Nestlé introduces paper straws for Milo and Nescafé cold coffee

Ahead of the resumption of the Indian Premier League, Nestlé Milo and Royal Challengers Bangalore bat for a sustainable future.
Design Digest

Absolut Vodka announces new bottle design, first one since its launch in 1979

The redesigned bottles will be available in the US this month, and globally in the coming months.
Design Digest

Nestlé tweaks Maggi, KitKat, Nescafe, Everyday packaging to remind buyers to wear masks

Nearly a year-and-a-half into the COVID pandemic, Nestlé is using the tweaked packs to send out a message. It's part of the ‘Face of hope’ initiative.
Design Digest

Mahindra SUVs get new brand logo; XUV700 to wear it first

Curated by Mahindra’s design team, the new visual identity will be seen across 823 Indian cities by 2022.
Design Digest

From frayed edges to the stacking of chips, ITC and Britannia’s response to Pran’s Potata looks quite similar

In an age where originality is the differentiator, what’s with the similar packaging?
Design Digest

“We spent over five months to redesign the kit for easy home use”: Mylab’s MD on CoviSelf antigen test kit

CoviSelf grabbed attention with a full page ad few days ago. A chat with Mylab’s Hasmukh Rawal about its category first brand campaign.
Design Digest

Nilon’s light bulb bottle for fizzy drink Cheers has a Mentos connection

Dipak Sanghavi, MD, Nilon's, elaborates on how the company came up with the unusual packaging for its newbie beverage brand Cheers.
Design Digest

Dabur's Real Activ fruit, veggie juice cartons now say 'gut health', 'heart health', 'immunity boost'

The new packaging claims that the juices have multiple benefits, such as immunity boosting, being good for gut health and helping promote heart health.
Design Digest

Cadbury Dairy Milk wrapper bears '100% sustainably sourced cocoa' tag

A small label at the bottom of the Dairy Milk bar indicates that the cocoa used to make the product is '100% sustainably sourced'.
Design Digest

Xiaomi unveils slightly modified new logo

Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.
Design Digest

Nestlé tweaks Maggi, KitKat, Nescafe, Everyday packaging to remind buyers to wear masks

Nearly a year-and-a-half into the COVID pandemic, Nestlé is using the tweaked packs to send out a message. It's part of the ‘Face of hope’ initiative.
Design Digest

Mahindra SUVs get new brand logo; XUV700 to wear it first

Curated by Mahindra’s design team, the new visual identity will be seen across 823 Indian cities by 2022.
Design Digest

From frayed edges to the stacking of chips, ITC and Britannia’s response to Pran’s Potata looks quite similar

In an age where originality is the differentiator, what’s with the similar packaging?
Design Digest

“We spent over five months to redesign the kit for easy home use”: Mylab’s MD on CoviSelf antigen test kit

CoviSelf grabbed attention with a full page ad few days ago. A chat with Mylab’s Hasmukh Rawal about its category first brand campaign.
Design Digest

Nilon’s light bulb bottle for fizzy drink Cheers has a Mentos connection

Dipak Sanghavi, MD, Nilon's, elaborates on how the company came up with the unusual packaging for its newbie beverage brand Cheers.
Design Digest

Dabur's Real Activ fruit, veggie juice cartons now say 'gut health', 'heart health', 'immunity boost'

The new packaging claims that the juices have multiple benefits, such as immunity boosting, being good for gut health and helping promote heart health.
Design Digest

Cadbury Dairy Milk wrapper bears '100% sustainably sourced cocoa' tag

A small label at the bottom of the Dairy Milk bar indicates that the cocoa used to make the product is '100% sustainably sourced'.
Design Digest

Xiaomi unveils slightly modified new logo

Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.