The 'Purple Edition' of the drink breaks away from the brand's silver and blue brand colours to opt for a new design on the can.
Red Bull India launches the new Purple Edition with a refreshing and unique taste of Açai Berry; making it a perfect on-the-go drink to vitalize your body and mind. From riding a bike to skipping rope, dancing with the beats to boarding at a park, fill all your moments with the bold shades of purple and pop open a chilled can for a very berry surprise.
The Red Bull Purple Edition is priced at INR 115 for 250 ml and is available nationally across retail outlets like Star Bazaar, 24X7 (Delhi & Punjab), Wellness Stores, Ratnadeep, SPAR and Spencer’s for a limited period. The new edition is already available across ecommerce platforms too – Amazon and Swiggy Instamart.
Continuing to search for new and innovative ways to entice its consumers, Red Bull India is also hosting engaging on-ground, in-store and on campus activations over 2 months.