Interviews

"Changing habits takes time": Abhishek Joshi of MX Player

"We'll bring back bigger, better, bolder content"

"Marketers have a long way to go": Facebook's Sunita GR on 10-seconders

"We can't just chase ratings anymore": Neeraj Vyas

"Marketers are artistes": Koshy George, CMO, Marico

"When it comes to unscripted content, TV has set a very high bar, so we need to be differentiated": Prime Video's Vijay Subramaniam

"Events like the ICC World Cup help us in bringing the non-cinema lovers to our multiplexes": Inox's Alok Tandon

"I don't want to spend on fancy marketing": realme CEO Madhav Sheth

"Want to delight 'Millennial Moms'": Pankaj Duhan, RB, on Dettol soaps

"Regional language helps connect with newer fans": Gautam Thakar