Interviews

"Magic sauce stays same; pot to play in just got bigger": Glitch founders on life post GroupM acquisition

"The target is to get advertisers to switch from print to TV": Ravish Kumar, Viacom18

"TV data, measured by a third party, is granular": Shashi Sinha

"Consumers wanted a lean-back experience": Saregama's Vikram Mehra on Carvaan

"Achieving consensus is the biggest challenge for EKAM": Partho Dasgupta, BARC India

"Star India will simulcast IPL live on both Hotstar and TV": Star India's Sanjay Gupta

"The Indian OTT industry has taken the audience for a ride": Vikram Bhatt

"I'm personally involved in each and every part of our marketing": MK Anand, Times Network

"Personally, I'd choose cricketers over politicians": Rajdeep Sardesai

"There is so much more to infotainment": Aditya Pittie, Epic TV