Interviews

"This was a tiny channel; a love project almost": Faye D'Souza on Mirror Now

"We've moved from analog to cloud marketing": Coke's Vijay Parasuraman

"Not getting into sports is a conscious decision": Sudhanshu Vats, Viacom18

Why Ronnie Screwvala thinks e-sports is the next big thing

"This is no experiment; it's serious business": Hoichoi co-founder Vishnu Mohta

How Cornitos hit the magic spot between chips and 'namkeen'

"We want to push the boundaries of good journalism": Siddharth Varadarajan, Founding Editor, The Wire

"The biggest challenge is monetisation": Gautam Sinha, CEO, Times Internet

"We are trying to build a new business model" - Shekhar Gupta, founder, ThePrint.in

"It's important for us to draw a clear line back to ROI": Rajeev Raja, BrandMusiq, on sonic branding