Interviews

"Each scene is like an ad film for me": Ashwiny Iyer Tiwari, director, Nil Battey Sannata

"Digital video is brutal": Arunabh Kumar, The Viral Fever

"There is no pressure from Dentsu to win awards": Santosh Padhi, Taproot

"Our competitors are not Ogilvy and Lowe": Josy Paul, BBDO

"This business is not about gross app downloads": Gaurav Gandhi, COO, Viacom18 Digital Ventures

"There's no reason why we shouldn't launch a new channel...": Raj Nayak

"Advertising must be able to resolve social conflicts": Josy Paul

"We are leveraging mobile through visual platforms like Instagram": Partho Chakrabarti, PepsiCo

"The Indian consumer is going through an amazingly flirtatious phase": Anuradha Aggarwal, CMO, Marico

"Availability of BARC rural data is welcome new arsenal": Sam Balsara