Interviews

"Changing consumer behaviour is a long-drawn process": Vineet Sehgal, CMO, Quikr

"Kabaddi is a gladiator arena sport": Ronnie Screwvala

"It is like slowly cooked 'jungli' mutton": Piyush Pandey on Pandeymonium

"We've recommended that the government only advertise in papers with ABC certificates" - Shashi Sinha, Chairman, ABC

"We will never move to an app-only model": Dinesh Gulati, Indiamart

Vikram Sakhuja: "Madison is an incredibly exciting and valuable asset"

"I believe in ratings more than reviews; reviews can be a lot of noise": Yogendra Vasupal, Stayzilla

"We have not done enough to grow the PC category in India": Bhaskar Choudhuri, Lenovo India.

"We took a leaf out of the FMCG style of advertising": Amarjit Batra, Olx India

"Over 60 per cent of our traffic comes through mobile": Manish Kalra, Amazon India