Interviews

"We'll redefine India's relationship with the outdoors": Simeran Bhasin, Wildcraft

"We did a lot of research to understand the modern Indian woman": Rajan Amba, Titan

"We Target India's 'New Elite'": Sanjay Gupta, Hyundai

"Our goals are different from those of a GEC": Mahesh Samat, Epic Channel

"A large part of the youth believes in unbranded products": Hemal Panchamia, Fastrack

"Pune has emerged as a very strong market for us": Pallavi Singh, Harley-Davidson India

"Our advertising will never embarrass anybody": MC Cariappa, Jockey India

"When it comes to the luxury category, Chennai and Mumbai are at par": Puneet Sewra, TAG Heuer

"In a push category like insurance, only BTL can lead to differentiation": Anika Agarwal, Max Bupa

"I have never given a damn about regional jobs": Piyush Pandey, Ogilvy