Interviews

"It was a tough decision to break away from Ogilvy": Abhijit Avasthi

"Indians are ready to book hotels online": MakeMyTrip's Manish Kalra

"Often people go to a store, try out jeans, then buy it online": Chakor Jain, Lee India

"A brand should stick by its 'face' through thick and thin": Ranveer Singh

"I ask for my morning paper, the younger generation asks for alerts": Akila Urankar, Business Standard

"In Two Years, Zindagi Will be a Sought-after Brand": Bharat Ranga

"Only 30-40% of all buyers ask for condoms by actually naming a brand": Ajay Rawal, KamaSutra Condoms

"Our Competitors Took us Lightly": Arvind Kalia, Rajasthan Patrika

"Now that MIB is actively involved, we feel strengthened": Shweta Purandare, ASCI

"The energy drinks market is too small; the segment is trapped": Ramesh Chauhan, Bisleri