boAt teams up with Google Gemini for new ad innovation drive

boAt, has announced the launch of the #boAtGeminiChallenge, in collaboration with Google. The initiative invites young creators, students, and aspiring marketers to experiment with Google’s Gemini app and produce high-energy ad concepts showcasing boAt as an integral part of Indian life.

The campaign is divided into two phases running from 8th October 2025 and will accept submissions till 14th October 2025.
In Phase 1, the Nano Banana Print Ad Challenge calls for participants to design print ads using Google’s Gemini 2.5 Flash (Nano Banana) — an AI image editing tool — to creatively depict product features like ANC headphones, bass-heavy speakers, and fitness-tracking smartwatches.

Phase 2 will introduce the VEO 3 Video Ad Challenge, where creators use Google’s AI generative video model Veo 3 to craft short films integrating boAt products into diverse lifestyle moments across India.

Speaking on the campaign, a boAt spokesperson said: “Our vision is simple yet bold: to unlock the creative potential of every Indian, across tiers and cultures. Since marketing and advertising today are powerful storytelling mediums, there could be no better opportunity than the #boAtGeminiChallenge to take our collaboration with Google and ad-making to the next level through a smart blend of technology, creativity and innovation.”

Participants stand to win a total of Rs 10 lakh in cash prizes, along with exclusive boAt products and Gemini subscriptions. Winners of Phase 1 will be announced on October 15, 2025, while Phase 2 winners will be revealed later.

The #boAtGeminiChallenge blends technology, culture, and creativity to democratize innovation — empowering young minds to explore the intersection of AI and advertising.