Naidunia adopts an Anthem

Media News

MUMBAI, November 28

Indore. Naidunia, leading Hindi Daily of Madhya Pradesh and Chhattisgarh has become first daily of India to adopt an Anthem. The anthem has been sung by the very popular Sufi singer Kailash Kher, who with his distinct earthy voice has made a mark in playback singing and a chartbusting album 'Kailasa'.

The anthem has been composed by ace composer Aadesh Shriavastava who's beaming into limelight after his latest offering 'Babul'. Amit Nandwani of Brand David, New Delhi, has penned down the lyrics of this motivational song that goes- 'Na Koi Shak, Na Koi Darr, Jeetenge hum Baazi har'.

Commenting on adopting an anthem, Vineet Sethia, Director- Naidunia says, what could have been a better way to instill faith and a sense of belonging towards the brand within the team and in the readers than a musical treat.

The anthem is creating waves in Indore. It's being played at various theatres; edits of the song are being aired on Radio Mirchi. Moreover, Naidunia has launched an Inter School Karaoke Competition in Indore, based around this anthem. "Hamara Saaz, Aapki Awaaz" has declared to offer highest prize money ever in any Inter School Competition held at Indore in recent times.

Winner of First Prize would get Rs.1 lakh whereas second and third would get Rs.50 thousand and Rs.25 thousand respectively. No doubt, more than 35 reputed schools have already registered themselves for the competition. The finale has been planned with a celebrity judge in third week of December.

Naidunia has taken this anthem on Airtel network too as a Hello Tune (Caller tune) and has also made available on www.naidunia.com to listen to & download.

Naidunia recently took up a task towards creating a better and beautiful Indore, the place it belongs to, and this anthem would play a major role in taking "Mission Indore" further with fervor, says Vineet Sethia.