i next launches its Meerut edition after engaging the readers of Kanpur & Lucknow

Media News

New Delhi, September 24, 2007

I next, the compact daily of Jagran Prakashan Limited is all set to launch its Meerut edition on 24th of September 2007. Encouraged from the positive response i next received in Kanpur and Lucknow, two largest and the fast changing metro cities of UP, i next is being launched in Meerut. This will be the third edition of i next with in 9 months of it’s first launch from Kanpur.

Mr. Shailesh Gupta, Director, JPL, says that i nexts fits well in our scheme of things since it caters to a upwardly mobile segment of readers who are youthful in their approach towards life and are ready to experiment with the offerings, be it news , life style, fashion,

Housing or , food… It gives us an opportunity to approach the marketers who have not been able to tap the potential, metros of UP offer, be it Kanpur, Lucknow, Meerut, etc.

Mr. Alok Sanwal, Project Head, I next commented that- The success of the brand in this fiercely competitive market clearly indicates that - Hindi Readers in UP are loving a new kind of newspaper. This is a phenomenon which was started by JPL at the onset of 2007 when we launched I next in Kanpur & Lucknow. We are optimistic that I next will continue to entice the readers and will be extremely popular with the readers in the other cities of U.P in the coming months as it has been in Kanpur & Lucknow.

I next is refreshingly different from the daily broadsheets in terms of its beautiful packaging of news along with its contemporary look & feel and International appeal. The ‘quick browsing format’ of news presented by i next has struck a positive chord with the readers of i next who are ‘young at heart’.

For further details, please contact:

Mr. Basant Rathore

VP-Strategy & Brand Development

Jagran Prakashan Limited

Mobile Number:- +91 9871200014