Network 18 television channels CNBC TV 18 & IBN7 partner with Asia’s largest Marathon

Media News

Mumbai, January 10, 2008

Leading Indian News channels CNBC TV18 and IBN7 have partnered with Asia’s richest & largest Marathon, the Mumbai Marathon. CNBC TV18 and IBN7 will bring the event live to millions of Indians on January 20, 2008 from 7: 30 am onwards.

CNBC TV18 & IBN 7 will cover the tremendous diversity of the marathon experience, ranging from professional participation to marathon trivia’s, support of charity causes and corporate social endeavors to celebrity involvement, from individual recreation to community building. On race day, the channels will embed reporters and anchors through the race along with a special Network18 team which is running for a cause. This will ensure a power packed, razor sharp viewing experience.

The channels will also showcase extensive graphical features such as leader boards, timers, chopper shots, trivia along with commentary from expert marathon commentators. Both these channels will be showing the race LIVE from 7.30 in the morning on 20th January. Apart from that, there are a lot of programming specials planning PRE and POST event. Including - Special 2 week long 'MARATHON MANAGERS' specials ( Fitness and health segment on CNBC-TV18), Week long 'GET A LIFE' segments ( Business lifestyle segment on CNBC-TV18), Curtain raisers on CNN-IBN and IBN 7 and post event half hrs as well on CNBC-TV18 & CNBC AWAAZ.

Apart from live coverage, there are a lot of programming specials planned pre and post event. Including – A special 2 week long 'MARATHON MANAGERS' segment series (Fitness and health segment on CNBC-TV18), a week long 'GET A LIFE' segment series (Business lifestyle segment on CNBC-TV18), Curtain raisers on CNN-IBN and IBN 7 and post event half hr special shows on CNBC-TV18 & CNBC AWAAZ.

Speaking on Network18’s partnership with the marathon, B. Sai Kumar, Group COO, Network18 said, "The Mumbai Marathon has become an institution by now. It epitomizes achievement, teamwork and above all support for greater causes and symbolizes India’s resurgence. Being one of the leading media entities in the country, we found it befitting to associate with the marathon, through two leading channels from our network, CNBC TV18 & IBN7. We hope this will be a new glorious chapter in the journey of the Mumbai Marathon"

Mr. Anil Singh of Procam International, promoters of the event said “We are very proud and excited to be associated with Network18 for the Standard Chartered Mumbai Marathon. We believe that the marathon will take a quantum leap with coverage from the market leading channels of the group, CNBC-TV18 & IBN 7, delivering maximised reach and diverse audiences for the Mumbai Marathon. The marathon culture is rapidly spreading across India, symbolic of the nation's passion for health,teamwork and leadership and Network18 will be an ideal partner in spreading this cult"

The Standard Chartered Mumbai Marathon is a unifying experience which will have more than 30,000 enthusiastic runners participating in the 6 different categories which include the 42kms –Full Run, 21Kms- Half Run, 7Kms-Dream Run, Corporate Challenge, Senior Citizens Race and the Race for the Physically Challenged. The city has responded by enthusiastically swamping all the race categories on offer. The 5th edition of Standard Chartered Mumbai Marathon will be shown live on CNBC TV 18 and IBN 7 giving the enthusiast an opportunity to cheer their favorites and celebrate the spirit of the city.

For further information please contact:

Hanmer & Partners Communications Pvt Ltd

Karishma Shah

Mob: +098199 47973

Email: karishmasha@gmail.com