etc Music's Sajda pips rivals to the post in Mumbai city

etc Music's Sufi concert Sajda featuring singer Kailash Kher (of Allah Ke Bande fame) has garnered a channel share of 76 per cent in Mumbai. The show, telecast on September 24 at 8.00 pm, was ranked eighth among the Top 25 music programmes for the week ending September 26. (Base population: C&S, 4+, Source: TAM Media Research)

At the same time and day, MTV, Channel and ZEE Music had channel shares of 6 per cent, 13 per cent and 5 per cent, respectively in Mumbai.

At an all-India level, etc Music had a channel share of 42 per cent to MTV's 4 per cent, Channel 's 5 per cent, ZEE Music's 39 per cent and B4U Music's 10 per cent on September 24 between 8.00 pm and 10.20 pm. (Base population: C&S, 4+)