Jeevansathi.com emerges as the leader in online matrimony in domestic market

Media News

New Delhi, March 4, 2008

Jeevansathi.com, India's fastest growing matrimonial site has overtaken its competitors to emerge as the leader in the online matrimony segment. According to the January report by comScore, a U.S based Global Internet Information Provider; Jeevansathi.com is leading in Unique Visitors, Total Page Views, Time Spent and Average Pages per Visitor beating its competitors by considerable margins.

Commenting on the report, Mr. Hitesh Oberoi, COO, Info Edge (India) Ltd (owner of Jeevansathi.com) said, "We have achieved leadership status in North India, Maharashtra and Bangalore, by focusing in these regions. Besides, exciting and innovative work on the Product and UI has generated the most relevant matches for our users. This has taken us ahead of competition on an aggregate basis. We are committed to building on this growth to deliver more value to our users."

Jeevansathi.com received 8.71 lakh Unique Visitors in the month of January ahead of Shaadi.com by 27% at 6.81 lakh Visitors to its site.

Jeevansathi.com has the highest Page Views at 850 lakhs ahead of Shaadi.comby a massive 117% and the users also derive greater value from the site as, on an average, any visitor visited 97 pages on the site.

"We will now consolidate our position and commence a thrust into South Indiawhile also building an offline network. Our endeavour is to translate this

leadership in traffic into increased monetization," added Mr.Vivek Khare, Business Head, Jeevansathi.com.

Jeevansathi.com launched an integrated marketing campaign with Online and Offline marketing initiatives in the past year. "Our 'Sehra' TVC Campaign coupled with aggressive online marketing has definitely given a boost to the brand," said Ms. Sumeet Singh, National Head, Marketing, Info Edge (India) Ltd.

comScore Media Metrix monitors the online activities of individuals within a universe defined as those aged 15+ who have accessed the internet from either a home or a work computer in the past 30 days.

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Sampark Public Relations Pvt. Ltd.

Sonali Shyam

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