The film and television producers guild of India announces producers’ guild awards 2008

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afaqs! news bureau
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Mumbai, March 14, 2008

The Film and Television Producers Guild of India today announced the Producers’ Guild Awards for excellence and achievement in theatrical motion pictures. The announcement was made in the presence of eminent members of the Guild like Yash Chopra, Ramesh Sippy, Manmohan Shetty, Ravi Chopra and Ronnie Screwvala. The Producers’ Guild Awards will be held on March 30, 2008 at a star studded evening at MMRDA Grounds in Mumbai.

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The Award has been instituted by the Film and Television Producers Guild of India with an objective to establish a benchmark and a standard for honouring excellence and achievements in the industry. Each year the awards have been receiving a tremendous response with most of the prominent names in the industry participating and the colorful presence of artists and performers from all over the world adding to the glamour quotient of the event.

Speaking on the occasion Mr. Ronnie Screwvala, President of the Guild said, “The Producers’ Guild Awards looks to honour achievers within the fraternity and it is an initiative from the fraternity itself. And that is the prime differentiator and what makes this special. With this synergy between Guild and Wizcraft, we are confident that very soon; this will become the most credible amongst awards.”

NDTV Imagine, the fastest growing Hindi entertainment channel and Wizcraft International, the global media and Entertainment Company are the promoters of the Awards. Speaking on the association with the awards, Mr. Sameer Nair, CEO, NDTV Imagine said, “We are very pleased to present the prestigious The Producers’ Guild Award on NDTV Imagine.  Over the years, the awards have cemented their place as a credible recognition of talent for and by the film and television industry, and we are privileged to be associated with the Guild. NDTV Imagine’s promise to present fresh and distinctive programming will ensure that the Producers’ Guild Awards will entertain and delight viewers.”

Mr. Viraf Sarkari, Director, Wizcraft International Entertainment, said, “We are very proud to be associated with this prestigious award as the Producers Guild Awards is the only award that is chosen by the core industry itself. It is indeed a distinguished honour for artists to be recognized by their own peers. The Producers Guild Awards will emerge this year as one of the most glamorous awards, be it on scale, performances, attendance, look, feel or presentation.”

A total of 28 Apsara’s are being presented this year. Of which 16 Apsara’s are for the Popular Awards category, 7 Apsara’s for the Technical Awards category and 5 Apsara’s for the Special Awards category. Also to be received is The Film & Television Producers Guild of India’s Life Time Achievement Award, nominated and voted by the Guild's Special Committee, the Award is bestowed for outstanding achievement in fostering the finest ideals of the film & television profession. The recipient of this award is a well-established performer who has contributed to improving the image of the film & television profession and has a history of active involvement in humanitarian and public service endeavours.

To ensure utmost levels of credibility and transparency the Awards are audited by Pricewaterhouse Coopers, who also have been the auditors for the Oscars for the past 68 years. Nominations include all motion pictures exhibited or broadcast between 1st December 2006 & 30th November, 2007.

Once again the Legend Amitabh Bachchan will be seen competing with ShahRukh Khan, Abhishek, Akshay Khanna & Shahid Kapoor in the Best Actor Category. Ravishing Kareena Kapoor will vie for the coveted position in the Best Actress Category with Aishwarya Rai, Tabu, Shilpa Shetty & Rani Mukherjee.

The Best Film Category will witness Chak De India competing with Jab We Met, Guru, Life in a Metro and Cheeni Kum.

For further information, please contact:

Wizcraft International Entertainment

Anuja Choudhary

Mob: +09821185285

e-mail: anuja@wizcraftworld.com

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