Indiatimes 588888 launches India's first mobile voice service

Media News

New Delhi, March 28, 2008

In an endeavour to constantly enhance and improve the current services available to existing users, India times 588888 introduces Mobile Voice (VAS) service that gives voice to your mobile usage. Just dial a single number and start listening to the best of gossip, news, astro tips and music, right on your handsets. The service is live across all major telecom operators viz. Airtel, Vodafone, Reliance, Tata, MTNL, and BPL and will be backed by a huge 360 degree campaign across media vehicles.

Leading the country in mobile service innovations, Indiatimes 58888 has over 30 mn users currently and being operator agnostic it's accessible to the entire mobile base of 250 mn mobile users across the length and breadth of the country.

Just call one number and you can have access to all News flash, Bollywood gossip from popular Zoom TV programmes like Page 3 and Popkorn and also one can pick their favourite ringtone from Radio Mirchi Top 20 onto your mobile. In times to come, users can look forward to engaging in gaming, social networking, blogging and various other interactive forums like reality shows and more that will redefine the mobile strata.

Available currently in English and Hindi languages, it will soon introduce its service in Marathi, Bengali, Kannada, Telugu and Tamil, thus bringing this amazing experience to mobile users from all communities.

Speaking on the launch of this unique service CEO & MD, Times Internet Ltd. Mr Dinesh Wadhawan said, "We at Indiatimes 58888 have always led by innovations to deliver differentiated product offerings that are based on consumer needs and most importantly that's easy to use. The launch of 58888 Voice is an example. - This is the first and only Pan Operator-Pan India SINGLE NUMBER service which is common to Voice, SMS & WAP. With this launch we are going to change the way consumers use their phones - We will not only fill the current voids in the Mobile VAS segment but also constantly deliver new & relevant products".

With so much to keep you informed and entertained, 58888 is a complete win-win situation with a plethora of options, a complete entertainment zone and an increase in its usage and services that indicates the shape of things to come in future.

So next time when you want to win your way to your dreams with exciting contests, listen to your favorite songs from the latest movies, download the latest Ringtones for your mobile, find what the astro speaks, participate in social forums, lend your voice to a cause - all you need to do is just dial 588888. A number that is easy to dial, easier to remember and easiest to get hooked onto.

For further information, please contact:

Yashmeen

Mob: +09811699757

e-mail: Yashmeen.Barua@indiatimes.co.in