Vikram Phadnis presents 'Lux Showtime'

Media News

Mumbai, October 24, 2008

It was glamour personified when Vikram Phadnis presented his collection titled ‘Lux Showtime’ at the on-going Lakme Fashion Week.

The show started with a scintillating dance performance by ace Choreographer Shiamak Davar. The dancers stepped on the ramp taking guests by surprise - bringing in ‘Lux Showtime’. The show witnessed striking Lux Women adorned in a range of glitzy creations from designer Vikram Phadnis. Bestowing glamour and oomph on the ramp was stunning Priyanka Chopra as the Show Stopper who also endorses beauty bar Lux. Another Lux star who dazzled the ramp was the sensational Shriya Saran.

The show opened with splashes of vibrant colour. In complete contrast was Priyanka Chopra in a stunning white dress. At the show, models walked the ramp in Vikram’s exotically woven fabrics and elegant designs which set the ramp ablaze with bursts of brilliant colour, glitter and grandeur.

Commenting on the show Mr. Srikanth Srinivasamadhavan – General Manager, Skin Cleansing, Hindustan Unilever Limited said “Lux once again in association with Lakme Fashion Week, aspires to lay down additional standards in the league of beauty & glamour where beauty is not just led by looks but is also determined by the beautiful attitude, conduct and style that each woman possesses”.

Anil Chopra Advisor, Hindustan Unilever Ltd said, “Lakme Fashion Week and Lux Showtime bring a synergy that spells beauty & style. The association with Vikram brings alive the true colors of the Lux woman who enjoys every aspect of her beauty. Lux has always encouraged and applauded each woman to unleash her free spirit. It has nurtured her passion for looking gorgeous”.

Commenting on his show Vikram’s added “I am absolutely thrilled to be associated with Lux The common thing between me and Lux is that we both make women beautiful! The Lux woman is bold & alluring and that’s exactly what I tried to divulge in my compilation. My collection is an ode to the Lux Woman…. a woman who is confident, glamorous, sensuous and spirited. Bright colors, bold shades and individualistic designs mark the collection.”

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Anjita Chaube

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