MSM acquires exclusive television rights for 3 Idiots

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afaqs! news bureau
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Media News

Mumbai, May 21, 2010

Multi Screen Media Pvt. Ltd. will soon bring Hindi cinema's biggest blockbuster of all time, '3 Idiots' to the small screen for the first time!! The network has acquired the exclusive satellite television rights for the next five years of this outstanding movie, produced by Vidhu Vinod Chopra and directed by Rajkumar Hirani. The deal has been licensed through Eros International who had acquired 3 Idiots and other films as part of an overall deal with Vinod Chopra.

'3 Idiots' stars Aamir Khan, R. Madhavan, Sharman Joshi, Kareena Kapoor, Omi Vaidya, Parikshit Sahni and Boman Irani. Upon release, the film broke all existing opening box office records in India and worldwide. The film was in released in over 2000 screens including 366 screens abroad. It was the highest-grossing film in its opening weekend in India and has the highest opening day collections for a Hindi film ever. '3 Idiots' has gone on to become the highest-grossing Hindi movie of all time in India. The film set a box office record for the Indian film industry, grossing over $100 million worldwide. The film also went on to win many awards, winning six Filmfare Awards including best film and best director, and ten Screen Awards.

Talking about this development, Sneha Rajani, Executive Vice President & Business Head - MAX, said "This acquisition underlines the fact that we believe in bringing only the biggest and the best of entertainment to our viewers. With the acquisition of the '3 Idiots', the network today boasts of an enviable bank of blockbuster film titles. We are happy that we continue to provide our audiences with the best of films and wholesome entertainment".

Commenting on the development Mr. Vidhu Vinod Chopra, producer '3 Idiots' said "It's great to be associated with the Sony network again. Most of my movies are with Sony since many years. '3 Idiots' is very close to my heart and has been the biggest success of the Hindi film industry. Sony always presents their films in their unique, inimitable style, and I hope that '3 Idiots' continues to set new benchmarks on television as well."

For further information, please contact:

IPAN

Simran Kodesia

Mobile: 9920962187

Email: skodesia@ipanhillandknowlton

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