UTV Action gives you a Kung Fu experience with movie of the month- The Forbidden Kingdom

Media News

Mumbai, June 22, 2010

UTV Action has always been synonymous to action and its innovative marketing ideas are to engage audiences with some real adrenaline rush through the activities bringing in prominence. After experiencing a superfluity of action with trip to South Africa for sky diving, rock climbing activity across cities, grooving with street foot ball to associating with major Hollywood action films for an elaborate bank of action content now is back with an exclusive 360 degree marketing campaign for its On-Air property Movie of the Month - The Forbidden Kingdom.

The channel along with its customary marketing activities has tried various pioneering ideas to promote the movie The Forbidden Kingdom. The movie is about an American teenager obsessed with Kung-fu classics and how he makes an extraordinary trip to China in discovery of the ancient art. Being in sync with the theme of Forbidden Kingdom, the channel will give you Kung-fu experience by placing ten men in the Kung-fu attire across 12 locations in 6 cities.

These men would also be showing kung fu antics to people to give the flavor of the film. The objective of the activity is to create a visual effect on the on-air property and spread the feel of the theme across masses. This promotional campaign will be held in Mumbai, Delhi, Pune, Chandigarh, Lucknow and Kanpur. Further more, it is for the FIRST time in India that any entertainment channel is experimenting with a 3D advertisement in print. Herewith the channel will give a 3D effect to the 'The Forbidden Kingdom' poster with 3D goggles. The channel would also be promoting the movie with various interactive ways like contest on social networking sites, Blackberry messenger etc.

Kunal Mukherjee- AVP Marketing, UTV Action Comments "Movie of the Month is always a big action movie which is being shown for the first time in Hindi or for the first time on television in any language. Forbidden Kingdom is a first on Indian television and keeping true to brand UTV action we are using a 360 degree approach to promote the movie along with mid-day where the movie os being promoted in 3D."

For further information, please contact:

UTV

shruti Sundaraman

Mobile: +919869572738

Email: shruti.sundaraman@utvgroup.com