92.7 BIG FM, India's No.1 FM Station which is known for using its platform to offer listeners superlative entertainment, not just with its music, but also with social and environment impacting campaigns, is back with its latest offering India's first ever Green Humour Mimicry Show called Asli No. 1. Being presented by title sponsor India Gate Basmati Rice and associate sponsor Zafri Pan Masala, Asli No. 1 is poised to be one of the biggest and first ever humour mimic shows, creating awareness in the 'green space'. Spread across 42 cities of the country, Asli No. 1 is BIG FM's hunt for India's next BIG mimicker, providing entertainment, while drawing listeners' attention to real issues caused by the lack of consciousness towards the environment. Conceptualized and marketed by BIG Live, Asli No.1 is ensuring maximum reach and multiple touch points through partnerships with TERI, UNEP's Billion Tree Campaign, Carbon Minus India, Star News, Novotel Mumbai, Youtube, Baskin & Robbins, Zapak, Reliance World, BIG Flix, BIG Cinemas, BIG Street and Saregama.
The modus operandi is simple, Asli No. 1 will call for entries on-air from artists who can mimic stars while incorporating a 'green message' in their entertainment links. Each week will see the best entries played on air, for listeners to choose their favourites from and cast their votes. Apart from audiences' reactions, well renowned stand-up comedians, celebrated environmentalists and socially conscious Bollywood stars will also judge the mimic artists and choose the ones that best spread the 'green message through their humour'. The top 3 winners of Asli No. 1 will get a chance to become an RJ on India's No.1 FM Station Network 92.7 BIG FM.
Scheduled to launch on air on July 26th, Asli No. 1 will be supported by a holistic campaign covering TV, radio, online, mobile, on-ground activities and transit media. Asli No.1 will also be promoted through online and mobile activities that will show live streaming of the performances of various mimics online as well as ask listeners to vote for their favourite mimic artist through SMS. To complete the 360 degree engagement, the semi-final and finale of Asli No. 1 will be telecasted on television that will showcase six episodes of TV content. Leveraging Group Company synergies, Asli No.1 will be also be hosted across various outlets including Reliance World outlets where aspirants can enter the contest from. Branding of Asli No. 1 will also be created at coffee shops and pizza outlets. Apart from branding activities, 92.7 BIG FM will create branded buses and vans that will be converted into booths to ensure ease of participation.
Commenting on their new initiative Mr. Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said, "Through Asli No. 1, we are furthering our endeavour to reach, engage and enrich consumers, through the power of relevant ideas, in the process creating ever growing value for our stakeholders. We are proud to be presenting another clutter breaking initiative through India's first ever green humour contest. We are using humour as a peg extremely innovatively to address the issues of the environment that have reached alarming heights. We are thankful to our partners for helping us multiply the reach of this initative to Indians across the length and breadth of the country."
Commenting on the association Mr. Brijesh Sud - VP Sales and Marketing - KRBL Ltd. said "Asli no.1 as a property is unique in the sense that it differentiates from others in terms of the Green initiative that is attached and we at KRBL strongly feel that there is a need to highlight the urgency surrounding world climate issues. India gate basmati rice has been the largest selling brand till date with a very strong network of the size of 430 distribution partners and the highest turnover across globe with largest milling capacity and thus it makes all the more sense to be associated with BIG FM which currently has the largest radio network in the country."
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