Shemaroo Entertainment releases Bheja Fry 2 on YouTube Boxoffice for Indian viewers

Media News

New Delhi, August 4, 2011

After releasing Bheja Fry 2 to users in the US on YouTube rentals, Shemaroo Entertainment has now taken the lead to bring Bheja Fry 2 to users in India absolutely free of cost on YouTube Boxoffice. Bheja Fry 2 will be the first movie to be released on YouTube Box Office preceding its television premiere and will be available to users in India for the entire month of august.

YouTube BoxOffice is the special channel launched by YouTube in India and features blockbuster movies every month for free. Bheja Fry 2 is a sequel to the 2007 low budget but extremely popular film Bheja Fry and was released in theatres on June 17, 2011. The film stars Vinay Pathak as Bharat Bhushan, the character who was loved and adored by all in its first release. Kay Kay Menon and Minissha Lamba are the other leading stars in the film. Users will be able to enjoy the movie in HD format ensuring better viewing experience with enhanced audio and video quality.

Commenting on the release, Jai Maroo, Director, Shemaroo Entertainment said “We strongly believe in the potential of the newer and emerging digital platforms like YouTube and IPTV. We are constantly adding well packaged content on these platforms which gives people a quality experience and attracts more viewers and usage. Bheja Fry 2 is our latest addition to the quality content on our channel. The short time line between theatrical release and release on YouTube will also help fight piracy by giving the audience who aspire to enjoy the movie at home an official legal alternative.”

YouTube BoxOffice channel has previously featured movies like Band Baaja Baaraat and 3 idiots that attracted more than 6 million channel views. Apart from featuring full length movies, the channel also engages the users with movie trivia and contests. Users can also choose from over 1500 titles of popular movies in the YouTube catalogue of movies including regional language films in Gujarati, Marathi, Telugu, Tamil and Bengali.

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