LIVE Viacom18 announces ETV Kannada Anubandha Awards 2014

Media Brief

Mumbai, May 13, 2014

Having successfully created over 12 IPs in 2013, LIVE Viacom18 a division of Integrated Network Solutions (INS), is now putting together its second event especially for the audiences of Karnataka - the first ever ETV Kannada Anubandha Awards 2014. The show is sponsored by Kanva Mart a leading retail fashion chain.

ETV Kannada is currently ranked as the most popular channel in the Kannada GEC market. Innovative ideas and exceptional video content have made this channel a rising star of Kannada television. The winds of change gained momentum with newer launches that are loaded with entertainment. Drama that has influences and inspires has been the support system of the channel over the years. The launch of big ticket shows in non-fiction took the dynamics of the channel to a whole new level. Events at ETV Kannada have gained immense popularity with its novel themes, high octane performances and flawless execution, eventually leading to exceptional growth in 2013 for the channel.

Commenting on the launch of the award show, Mr. Jaideep Singh, Sr. Vice President and Business Head - INS, Viacom18 Pvt. Ltd. said, "The regional cluster is a vital segment in entertainment. We have observed substantial growth and expansion in the metros and mini metros. ETV Kannada with its innovative shows such as MTS Dancing Stars and Bhima Bigg Boss, has brought in newer and younger audiences to the regional television medium. By introducing an award ceremony such as the ETV Anubandha Awards, we not only aim to create an on ground entertainment experience for our viewers but also give them a chance to vote for some of their favourite shows and its talent."

Mr. N Nanjundaih, CMD Kanva Fashions Limited said, "We are happy to partner with Integrated Network Solutions (INS) to bring alive the most coveted award show in Karnataka, ETV Kannada Anubandha Awards. The core value of the award show is in alignment with our vision. At Kanva Group, we too believe in bringing families closer to each other through varied brand propositions. We are utmost satisfied and positive that the event will be well received by consumers."

Taking place in Bangalore on 31st May 2014, the award show will felicitate the work of ETV Kannada family and see performances and appearances by ETV Kannada Family members and Film Celebrities.

About Integrated network Solutions:

Integrated Network Solutions (INS) is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. The one-stop brand solution offers unique & impactful experiences through a revolutionary combination of multi-dimensional marketing & engagement platforms. Launched in 2013, INS provides exposure that is Insightful, Inspiring and Instant in connecting with audiences across age groups through its three multi-dimensional marketing platforms - LIVE Viacom18, BE Viacom18 and SPOTLIGHT.

LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, MTV Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others.

BE Viacom18 leverages the power of One Viacom18. It customizes in-programme and in-film opportunities for brands across Viacom18 channels and Motion Pictures.

SPOTLIGHT offers innovative avenues for brands to connect to audiences with the multi-faceted celebrities associated with Viacom18. It opens up enormous possibilities by creating customized content to tell a story that tugs at the heartstrings and engages every demographic.

For Media Enquiries please contact:

Viacom 18 Media Pvt. Ltd.

Pradeep Kumar

Mobile: +91 9167024555

Email: Pradeep.kumar@viacom18.com

For further information, please contact:

Perfect Relations

Namrata Aswani/Anagha Nabar/Prerana Shah

Mobile: +91 9920710261/9920557947/9619152730

Email: naswani@perfectrelations.com/anabar@perfectrelations.com/pshah@perfectrelations.com