Channel 7 Launches 'Citizen Journalist'

Company News

New Delhi

July 5, 2006

Practicing its philosophy of inclusive journalism Channel 7 launches 'Citizen Journalist' to the Hindi news space. Hitherto CNN-IBN, the fellow channel of the TV 18 Network, was empowering the common man through the Citizen Journalism initiative. 'Citizen Journalist' encourages the viewers to document in pictures or videos, anything around them that should be brought to the nation's notice. The most relevant reports sent will be aired on the channel, duly crediting the viewer.

Citizens can report on news items of importance across the country by sending in a MMS to 2622, SMS CJ (Story) to 2622 or by calling Channel 7's help-line at 0120-2515340. Citizen Journalists may also e-mail their stories to citizen@ibnlive.com or even post their stories on www.ibnlive.com.Citizen Journalist, the initiative started by CNN-IBN and has over 2000 stories in its bank within just six months.

Ashutosh, Managing Editor, Channel 7 said, "We at Channel 7 endeavor to infuse our mission statement 'Khabar Har Keemat Par' in every individual's life, and 'Citizen Journalist' an ideal route to capture it. This initiative by CNN-IBN is exemplary and laudable. We are confident that Channel 7 will also receive an encouraging response and attain similar success"

Editor-n-Chief, CNN-IBN, Rajdeep Sardesai said, "Citizen Journalist is an idea whose time has come. It's a way of engaging the viewer, of making him/her an active participant in the process of newsgathering, of making television news truly interactive. The big idea is to build a citizenry that is engaged with public life."

For further information please contact:

Parul Bhasin/ Namrata Bhalla PR Pundit, New Delhi

Tel: 2656 0415, 2651 3075, 93502 65351,9873313613