Lintas Media Group’s senior management gets additional responsibilities

Lintas Media Group (LMG) has restructured its senior management.

Raj Gupta, president, Insight and Media Futures (a unit formed by LMG launched two months ago for media brands specifically) has been given the additional responsibility of chief strategy officer, Lintas Media Group.

Speaking about his new mandate, Gupta says, “There is a tremendous need to keep pace with dynamic media and changing demographics. Conventional media planning has become obsolete. And in turn it has given way to strategic planning, which will not just connect but engage the audience. This is where I aim to concentrate.”

In addition, Sudha Natrajan, vice-president, Interactions, has been made the president. In addition to overseeing the accounts serviced by Interactions, she will also assist Lynn de Souza, director, media services, Lintas India, in the marketing of Lintas Media Group as associate director, Lintas Media Group.

Kartik Iyer continues with his responsibilities as president, Initiative. But, he will also assist de Souza in media relations as associate director, Lintas Media Group. Similarly, Sai Nagesh will continue in his role as executive vice- president, Insight, but will now have the additional task of driving innovations and new media usage for all Insight businesses.

On the other hand, Premjeet Sodhi, who till date was vice-president, Intellect, has been redesignated as senior V-P. Now, his mandate will include developing and delivering tools and analytics to LMG’s international clientele.

de Souza of Lintas India talks about what led to this shuffling. “These changes are a part of the annual review that happens at Lintas,” she says. “I am sure that this step will also translate into better opportunities for our clients, more effective strategies, and more effective brand servicing.”

© 2006 agencyfaqs!